Daihatsu and Toyota form new cooperative business in Indonesia; new compact Daihatsu and Toyota models
19 September 2012
Daihatsu Motor and Toyota Motor are forming a new cooperative business in Indonesia, under which the two companies are to respectively market a new Daihatsu-brand and Toyota-brand compact car there. The two new vehicles are based on the expertise cultivated for the Daihatsu “Mira e:S” (earlier post) representing part of Daihatsu’s efforts in making fuel-efficient, affordable, compact cars.
The Daihatsu Ayla and Toyota Agya have been designed in consideration of the Low Cost Green Car (LCGC) policy, which is currently under Indonesian government review. Daihatsu is to supply Toyota with the Agya under an OEM arrangement.
Vehicle planning and development is to be carried out by Daihatsu, while production is to take place at the new Suryacipta, Indonesia factory of P.T. Astra Daihatsu Motor, an Indonesian subsidiary of Daihatsu. Both the vehicles are planned for display at the Indonesia International Motor Show in September as models planned for sale in Indonesia.
As ASEAN countries increase their importance as core markets for growth, Indonesia, with its continuous high growth, is an extremely important market for Daihatsu and Toyota.
Through the introduction of new vehicles, Daihatsu and Toyota aim to create a new market for a family car (1,000 cc) directed at entry-level users in the Indonesian market where multi-purpose vehicles are the mainstream.
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