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Ford launching major new product push in Europe; fuel economy and 1.0L EcoBoost engine; first Ford full hybrid car for Europe

The new Mondeo Hybrid is Ford’s first full hybrid car in Europe. Click to enlarge.

At a “Go Further with Ford” event in Amsterdam, Ford Motor Company detailed plans for an aggressive product acceleration in Europe, targeting opportunities for growth in the large car, SUV and commercial vehicle segments while emphasizing fuel economy and enabling technologies such as the EcoBoost engines. Ford projects that two-thirds of all the company’s vehicles in Europe will be leaders, or among the very best, in terms of fuel efficiency by 2013.

The plans include launches of a new Fiesta, Europe’s best-selling small car and including the Fiesta ST performance car; the New Mondeo CD-segment car equipped with a segment-first 3-cylinder, 1.0-liter EcoBoost gasoline engine (earlier post) as well as a hybrid version of the vehicle—Ford’s first full hybrid car in Europe; new SUVs including the Kuga, EcoSport small SUV and Edge; a full redesign of the commercial vehicle range including new Transit, Transit Custom, Transit Connect and Transit Courier, plus a family of new Tourneo people carriers; and the entry of the Ford Mustang into Europe.

To support the rollout, Ford will rapidly expand the availability of EcoBoost gasoline engine technology, low CO2 ECOnetic Technologies, vehicle electrification and driver assistance features.

  • Ford’s 1.0-liter EcoBoost gasoline engine will be made available in Fiesta later this year and then EcoSport and Mondeo, following its introduction to Focus, B-MAX; C-MAX and Grand C-MAX.

    The 1.0-liter EcoBoost is the most power-dense production engine the company has ever produced. With an engine block small enough to sit on a piece of A4 paper, it produces 125PS and 170 N·m of torque (and up to 200 N·m in “overboost” mode), delivered from just 1450 rpm.

    The engine features technologies such as twin independent variable camshaft timing (Ti-VCT); a compact, low-inertia turbo that spins at 248,000rpm; direct fuel injection; an aluminium cylinder head with integrated exhaust manifold; low friction piston coatings; low tension piston rings; low friction crank seals; and a cambelt-in-oil design.

  • Active City Stop, already available in Focus, is being rolled out to vehicles including B-MAX and Fiesta.

  • The Focus Electric will go on sale early next year.

  • The Ford Mondeo Hybrid will be Ford’s first full hybrid-electric vehicle for Europe. The Ford C-MAX Energi is Ford’s first plug-in hybrid electric vehicle.

  • SYNC, Ford’s in-car connectivity system is being quickly rolled out to European vehicles such as B-MAX, Focus, C-MAX, C-MAX Grand, Fiesta and Transit Custom. By 2015, there will be more than 3.5 million SYNC-enabled vehicles on the roads of Europe.

The European market holds potential for profitable growth that’s clouded at the moment by the economic crisis. The total European car and CV market, including Russia, is expected to grow 20 percent in the next five years to 23 million vehicles. While others are backing off or cutting product investments, we at Ford are accelerating the introduction of new products, leveraging our One Ford global strengths.

—Stephen Odell, Ford of Europe Chairman and CEO

New Fiesta. The redesigned Fiesta offers improved fuel efficiency and a range of new technologies including Ford SYNC, MyKey and Active City Stop. Fiesta will be available with the 1.0-liter EcoBoost gasoline engine, a combination that is expected to deliver best-in-class fuel economy.

The new three- and five-door Fiesta models join the new performance Fiesta ST, equipped with a 180PS (178 hp, 132 kW) 1.6-liter EcoBoost engine that delivers 20% more power, and a 20% reduction in CO2 compared to the previous Fiesta ST. The Fiesta ST is expected to deliver best-in-class fuel efficiency when it goes on sale in 2013.

Ford also confirmed that the all-new B-MAX small multi-activity vehicle will go sale next month. The B-MAX offers the exclusive Easy Access Door System with integrated B-pillar, offering a 1.5-meter unobstructed passenger opening, as well as SYNC and the 1.0-liter EcoBoost engine. The B-MAX will deliver best-in-class fuel economy in both gasoline and diesel versions, according to Ford.

Mondeo. Uniquely for the large-car segment in Europe, the new Mondeo will feature Ford’s 1.0-liter EcoBoost gasoline engine, which is expected to deliver best-in-class fuel economy and CO2 emissions of less than 130 g/km but with the power and refinement of a considerably larger engine.

Built on Ford’s global CD-segment platform, the new version of Ford’s large car will be available in four-door, five-door or wagon body styles. The all-new four-door Mondeo Hybrid will be Ford’s first hybrid passenger car for Europe, and combines a specially-developed 2.0-liter gasoline engine with a 35 kW lithium-ion battery to provide high fuel economy and low CO2 emissions. For the first time on Mondeo, a diesel all-wheel drive variant will also be offered.

SUVs. With SUV sales expected to increase by 34% in Europe over the next five years. Ford plans to leverage its historic leadership in SUVs in North America and other regions around the world to quickly expand its line-up in Europe. Ford expects to sell more than one million SUVs in Europe in the next six years with SUVs accounting for one in ten of all Fords sold in the region by 2016.

  • The Kuga, the first entry, going on sale later this year, offers a sharper design, improved package and more technology, including a Ford hands-free lift gate that opens with a wave of a foot under the bumper.

  • The EcoSport, a new global small SUV, will go on sale within 18 months. It will also offer the 1.0-liter EcoBoost engine.

  • The Edge—a larger, more premium crossover that is a success in North America and other markets—also will come to Europe.

Commercial vehicles. Commercial vehicle sales in Europe are forecast to grow by more than 30% to nearly 4 million a year by 2017, with the small CV segment growing by more than 70%.

Ford today revealed the complete Transit family of commercial vehicles and people carriers that includes:

  • The new Ford Transit replaces the heavier two-tonne Transit derivatives in Europe and other worldwide markets, and will eventually replace the popular Ford E-Series range in North America.

    For Europe, a full range of Transit bodystyles and derivatives, offering front-wheel drive, rear-wheel drive and all-wheel drive, will be powered by the latest 2.2-liter Duratorq TDCi diesel. In North America, customers can choose between two gasoline engines—the 3.5-liter EcoBoost V6 and an additional V6 unit—or a diesel option; each features rear-wheel drive.

  • New global compact Transit Connect, based on Ford’s Global B platform. In Europe, deliveries of the all-new Transit and Transit Connect are due to start by the end of 2013. In North America, the all-new Transit and Transit Connect are scheduled to go on sale by the fourth quarter of 2013. and planned for sale in 2014.

  • Targeting the one-tonne market, the all-new Transit Custom is now on sale across European markets. It will not be introduced in North America but will be launched in other selected other global markets later.

  • New generation people movers under the Tourneo brand, headed by the larger Tourneo Connect. Tourneo Connect offers a choice of downsized diesel and gasoline engines and Ford ECOnetic Technologies features. The Tourneo Connect is scheduled to go on sale in Europe, and in North America where it will be sold as the Transit Connect Wagon, in 2013. The new eight/nine-seat Tourneo Custom people mover is on sale now.

Ford anticipates annual sales of 500,000 commercial vehicles per year by 2016, which would increase its share of the European CV market to more than 13% from 9.3% today.



Interesting accelerated evolution of the 120+ years old ICE by Ford. A half-size (1.0L = 500 cc) Eco-Boost would be a good candidate for may future HEVs and specially for lower cost PHEVs. Will it be done?


And why didn't they do this 150 years ago, eh?


Well, ICEs are a newer technology than electric motors and batteries, so it is not surprising that there is greater development potential in ICEs.



The products that get sold are the ones that are most profitable. Ford has the moral compass of a rock. I am not picking on Ford specifically. Corporations are profit machines. If you cut off your finger with a table saw the table saw does not care, because it can't. Similarly Ford the corporation, and quite frankly many of their employees are more like a table saw than a human being.

So, what is good for society and people in general? That is not an issue that any corporation would even consider, unless say for instance they though that appearing caring might help manipulate their customers.

Why do we expect corporations to care about us or our country or the world? It's really naive and stupid.

And actually the sick part is we care about them. I guess that's what the TV messages are for. Making us like our masters.


I see the Conspiracy Theorists and the Capitalist Haters are here in their usual pontifications grousing about a very good announcement in Ford's fuel efficiency.

william g irwin

I look forward to the PEV and PHEV shift toward more electric and less ICE power in a vehicle. I like this trend! All you really need is just enough ICE power to maintain high speed cruise plus a bit of charge for the larger battery to keep the E-motor useful for passing and hills etc. How large an Ice is needed for a 20kw or so alternator?


The 1.0-liter Ford engine would be ideal for a HEV but somewhat too big for a PHEV. However, you need more than 20 kW in a PHEV. If you want to go over the Alps, or any other large mountain region, 20 kW is not much; you would only try that once. Other car drivers would hate you since you slow down the traffic.

Roger Pham

Good point, Peter.
At 5,000-7,000 foot altitude for those who live in mountainous areas or travel in those areas, the max output for an ICE will reduce to 75%. On a hot summer day in those high areas, output may be down to 50%. Thus, the 50-kW output of the GM-Volt reflects that GM have done their homework. Of course, a PHEV that is lighter than the Volt when using a smaller battery pack and lighter body and frame can use a 40-kW engine. One must also remember that peak efficiency does not occur at maximum power, but at around 50% of maximum power. So, an engine rated at 40-kW of maximal power will produce peak efficiency at around 20 kW of output. Any smaller engine and efficiency will suffer.


The products that get sold are the ones that are most profitable.

The products that people buy are the ones that get sold.

The products that people want are the ones that they buy.
It is very much like evolution - "Whatever survives, survives". Pure and simple.

To think this relates to Ford's moral compass or their employees integrity is weird.

Corporations claim their mission is to make a profit and they pursue that. That is simple honesty.

But politicians claim they do not seek power or wealth, but the betterment of their country.

What is good for society and people in general? That is not an issue that any politician would even consider except where appearing caring obviously helps gain votes.

Why do we expect politicians to care about us or our country or the world? It's really naive and stupid.

And actually the sick part is we care about them. I guess that's what the TV messages are for. Making us like our masters.

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