Survey finds US drivers taking steps to reduce fuel consumption
12 September 2012
A recent survey by market research firm Penn Schoen Berlandalso, commissioned by Ford Motor Company, found many US drivers are slowing down, coasting more to stops, and in some cases even slipstreaming behind larger vehicles to save gasoline.
Among the results of the survey:
Saving money and helping the environment are top drivers of energy-efficient purchases.
Almost all respondents agree on the importance of fuel-efficient vehicles (95%), followed by energy-efficient appliances (93%) and light bulbs (85%)
Seven of 10 respondents have changed their driving habits to save fuel. 64% percent drive less frequently, 41% have slowed down, and 10% say they draft behind larger vehicles to save fuel.
32% have done research to find cheaper fuel.
21% have purchased a new vehicle with improved fuel economy.
Based on $1,000 of discretionary income to spend on energy savings, 25% of the survey respondents would buy a vehicle with hybrid technology, with almost equal numbers choosing energy-efficient appliances or solar panels.
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