GM will build the Cadillac ELR, a luxury coupe featuring extended-range electric technology, at the Detroit-Hamtramck Assembly, General Motors North America President Mark Reuss said Tuesday. The ELR is the production version of Cadillac’s Converj, a concept vehicle revealed at the North American International Auto Show in 2009. (Earlier post.)
Production is scheduled to begin in late 2013.
The addition of the ELR to Detroit-Hamtramck represents a $35-million investment and increases total product investment to $561 million since December 2009. It is the first two-door car built at the plant since the 1999 Cadillac Eldorado.
The ELR will advance the design theme of the Converj while featuring an electric propulsion system made up of a T-shaped lithium-ion battery, an electric drive unit, and a four-cylinder engine-generator. It will use electricity as its primary power source to drive the car; the lithium-ion battery will be built at GM’s Brownstown Battery Assembly plant in Brownstown, Mich.
Detroit-Hamtramck is home to the Chevrolet Volt, Opel Ampera, and Holden Volt extended-range electric vehicles. Extended-range electric vehicles are exported to 21 countries from the plant.