Ford Fiesta ECOnetic wins ALD Automotive/Shell Marathon with 90.6 mpg US; benefits of smart driving techniques
9 October 2012
The Ford Fiesta ECOnetic 1.6 TDCi won the 2012 ALD Automotive/Shell FuelSave MPG Marathon in the UK, clocking up 108.78 mpg UK (90.6 mpg US, 2.6 l/100 km) over a 370-mile route involving tough, real-world driving in challenging weather conditions.
The annual event is a test of fuel consumption for showroom vehicles, which also demonstrates the financial benefits of simple, smarter driving techniques. This year’s route through the hills of South Wales and the Cotswolds was made more challenging by a bridge collapse and a traffic light failure along the way.
Ford’s winning team, Andrew Marriott and Andy Dawson are both former rally drivers and beat their nearest rival by more than six miles per gallon.
The super-frugal Ford Fiesta ECOnetic, which features an official combined fuel consumption of 85.6 mpg UK (71.3 mpg US, 3.3 l/100 km) and CO2 emissions of 87 g/km, shoed that smarter driving can dramatically reduce the cost of running a family car. This year’s run demonstrated a 27% improvement over its official combined fuel consumption figure.
Ford’s ECOnetic technology significantly assists the efficiency of Fiesta and FiestaVan models, by combining Start/Stop technology, combustion and calibration improvements, smart regenerative charging and revised gear ratios among other enhancements.
The Ford Focus Titanium 1.0 EcoBoost also took part, with drivers Paul and Doug Clifton, from BBC South, producing 61.93 mpg (51.6 mpg US, 4.6 l/100 km)— a near 10% advance on its official combined cycle figure.
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