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Honda R&D Americas opens new advanced design studio in downtown Los Angeles

30 November 2012

Honda R&D Americas, Inc., has opened an Advanced Design Studio in downtown Los Angeles for the creation of future Honda and Acura automobile and mobility design concepts. The studio, one of three Honda maintains in the Los Angeles area, was previously located in Pasadena, Calif., and is expanding the scope of its responsibilities, taking on a lead role within Honda R&D’s global advanced automobile design activity.

Honda R&D Americas operates three distinct design studios as part of its Los Angeles Center—the new Advanced Design Studio in Los Angeles, and two Torrance-based studios, the Honda Design Studio and Acura Design Studio, which are responsible for the styling design of new Honda and Acura vehicles.

The new Advanced Design Studio is a 6,500-square-foot workspace focused on the theme of mobility. It includes a conference room fashioned from a shipping container, and a louvered projection wall showcasing both new and classic Honda product designs and technology. Computer-aided design tools allow designers to realize their ideas rapidly in virtual and physical space. Full-size models and prototypes are created through collaboration with the company's Torrance-based operations.

Honda R&D established Advanced Design Studio in 2006, in Pasadena, Calif. The studio developed numerous concept vehicles that were showcased at the Los Angeles Auto Show, including the REMIX small sport concept (2006), the three-seat FC Sport hydrogen sports car (2008), and the Honda Personal-Neo Urban Transport (P-NUT) city coupe concept (2009).

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