Audi AG has opened its new Audi R&D Center Asia in Beijing, China. The center is part of Audi’s global R&D and will closely cooperate with the development departments of FAW-Volkswagen. The engineers will be active in product customization for Asian customers, including electronics and connectivity solutions, and will also develop advanced technologies such as components for new-energy vehicles and efficient powertrains.
With the new center, the number of R&D staff in Beijing has increased from 40 to over 300. The R&D functions include engine, body, electronics and battery development, a prototype workshop, vehicle test facilities and state-of-the-art 3D development environments. The laboratories, prototype and R&D workshops cover an area of over 8,000 square meters. The head of the Audi R&D Center Asia is Lorenz Fuehrlinger.
Audi Design China is part of the R&D Center, with designers for exterior, interior and color & trim. The teams get their inspiration from trends in Asia and will transfer new perspectives back to the headquarters in Ingolstadt, where the global design is created.
Asia—with Europe and the Americas—is one of the three main pillars for Audi’s global strategy. Audi leads the premium segment in China (including Hong Kong) and set a new record in 2012 with deliveries of 405,838 automobiles, an increase of 29.6% compared to the previous year.
Beijing is also the headquarters of Volkswagen Group China, and Audi will closely cooperate with the Volkswagen R&D functions, some of which will be located in the same building at 751 D-Park.