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Green Automotive Company to Acquire Going Green Limited, biggest retailer of EVs in Europe

California-based Green Automotive Company, having recently acquired Liberty Electric Cars Ltd in Europe (earlier post), has signed a binding agreement to buy UK-based electric vehicle distributor Going Green Limited. Going Green, doing business under the brand name “GoinGreen,” has sold more than 1400 G-Wiz electric vehicles, making it Europe’s largest single retailer of electric vehicles and generating annual revenues in excess of $1 million.

GoinGreen was founded in 2002 with the mission to minimize the effects of climate change by encouraging carbon-neutral motoring. The company pioneered electric vehicles (EV) in the UK with the G-Wiz, an EV designed in California and manufactured in India by the Indo-Reva Electric Car company. GoinGreen has accumulated more than 60 million miles of electric vehicle user experience.

GoinGreen adds to our Liberty business in the UK, and positions us as the UK’s primary EV retailer. GoinGreen also fits perfectly with Green Automotive’s ambitions to develop its EV presence both in Europe and North America. As other regions and cities adopt measures to reduce urban pollution we anticipate Green Automotive moving quickly to establish GoinGreen franchises in many areas, including the US, introducing our high quality, unique range of EVs and e-bikes, and, most importantly, providing a full range of after-sales support.

—Ian Hobday, Board Director of Green Automotive Company

Green Automotive Company is a niche vehicle design, engineering, manufacturing, and sales company. It is active in 3 main market segments: advanced vehicle technology development, engineering & design with a focus on zero and low emission solutions; manufacturing and customization of vehicles for niche markets with the potential to be converted into low emission or electric vehicles; and aftersales support programs for electric or low emission vehicles including parts, servicing and repair.


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