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An open letter to Ford from a customer
11 March 2013
I thought my 2013 C-MAX would be a Prius Killer? NOT! As a returning Ford buyer I feel deceived. I want to support US companies and US jobs. What was Ford thinking when they published 47/47/47 estimates? Based on the advertised EPA estimates, I would have been OK with low 40’s...but 28-33 mpg is not even in the ballpark.
This is not an issue about EPA testing standards, but rather an issue about setting false customer expectations in order to promote sales. Ford’s “47MPG” marketing campaign tarnished what should have been the roll-out of a truly remarkable vehicle, the CMAX.
Real-world MPG estimates should have been promoted in the mid-30’s. No one would have questioned those numbers and the CMAX would have received the accolades it deserves. How these MPG estimates made it through Ford corporate is beyond me! Maybe it was the rush to go to market?
I have been accused of not knowing how to drive hybrid. For the record, during the last three years I have leased both a 2010 Prius and 2010 Honda Insight Hybrid, and consider myself an experienced hyper-miler.
My mileage in the Prius is 50-plus, the Insight is 40-plus. The C-MAX is a well-built car, with extremely inflated EPA estimates. I respectfully request that this matter be investigated as soon as possible.
My efforts to deal with this locally and through Ford customer service have frustrated me to no end. The constant response? “You need to learn to how to drive a hybrid type of vehicle.” Is there a difference how I drive Prius Hybrid vs. the CMAX hybrid? I think we all know the answer to that. I need someone at Ford to reach out to me and assist in a proactive manner so we can put this matter to rest.
Ronald Kramer Yankee Ford Customer
South Portland, Maine
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