BMW i Ventures makes strategic investment in Life360; largest family mobile app company

7 March 2013

The BMW Group’s venture capital entity, BMW i Ventures, has made an investment in the mobile technology company Life360. This will increase the number of mobility services providers which already includes MyCityWay, Park@MyHouse, Chargepoint and Embark.

The BMW i Ventures investment in Life360 expands the company’s efforts to increase freedom and safety of mobility for individuals and families.

With more than 30 million users, Life360 is the leading location and communication app for families using Android or iPhone. Using location-based technology, Life360 enables parents to see where their children are, know when they need help and identify the nearest safety resources when needed.

The app operates in a convenient and secure way that does not interfere with busy schedules or personal freedom. Founded in 2008, Life360 placed first in Google’s Android Developer Challenge in that same year and has received funding from several prominent investors.

The BMW Group has founded BMW i Ventures to provide early and mid-stage investments with high potential in the area of Mobility Services—i.e., in services that make mobility smarter, more efficient and more flexible. BMW i Ventures aims for strategic, long-term partnerships especially in the areas of e-mobility, navigation, parking, car sharing and intermodal mobility solutions.

BMW i Ventures is part of the brand BMW i, which is about the design and development of visionary vehicles and mobility services and a new perception of premium guided by sustainability.