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BMW launching i Genius in UK; AI software to assist in promoting i3 and i8

23 August 2013

BMW has launched “BMW i Genius”—a software system employing artificial intelligence technology to interact with potential customers of the BMW i3 EV or i8 PHEV in a live question and answer format that works on a mobile platform in the UK.

Users simply text in a question relating to BMW i and the BMW i Genius system will respond with a detailed answer. The adaptive system is capable of interpreting words, the context of those words and the sentiment behind each question in order to respond, BMW said. Subsequent questions can be asked allowing an informative, real-time conversation.

The system was developed by London Brand Management, in a partnership facilitated by a business accelerator program based in London’s Tech City called The Bakery and media agency Vizeum.

London Brand Management founder, 19-year-old Dmitry Aksenov, said: “We are delighted to have been chosen by BMW Group as a partner for the launch of this exciting and innovative electric vehicle. Like the BMW i3, our Artificial Intelligence software is truly groundbreaking and provides a unique channel for BMW and its customers to make better buying decisions by getting access to the right information at the right time in the right place.

BMW i Genius is capable of understanding each question and responding accurately every time just as if you were talking to an expert from the company. The system operates around the clock allowing the consumer to ask any question relating to the i cars but without the hassle of having to pick up the phone or go into a dealership

—BMW Group UK Marketing Director Chris Brownridge

To use the BMW i Genius service users need to text their question to the shortcode 84737. The artificial intelligence program will then activate and generate a response regarding the BMW i3 or i8.

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