Chevy small and compact sales up 229% from 2Q 2010; growing strength with younger buyers
23 August 2013
Chevrolet’s small and compact car sales are up 229% from the second quarter of 2010 to the same quarter this year, GM announced.
Chevrolet’s share of buyers under 35 continues to increase year over year, led by vehicles such as the Cruze, Sonic, and, most recently, the Spark mini car. Leading the segment is the Cruze, which is among the top-selling Chevrolet vehicles to those under 25. One in four Sonic and Spark buyers are also under 25, while almost six in 10 buyers of those cars are new to Chevrolet.
Research shows that younger buyers rank vehicle technology among the top features influencing purchase decisions. Both the Spark and Sonic feature Chevrolet MyLink infotainment systems powered by smartphones including apps such as BringGo Navigation, Pandora, Tune in and Siri in Eyes Free Mode, which helps them stay safely connected at a fraction of the price of in-dash navigation.
Nearly four in 10 millennial buyers are purchasing within the compact car segment. As a brand, we recognize the importance of partnering with next-gen buyers and engaging with them before, during and after purchase.—Dora Nowicki, Chevrolet Sonic marketing director
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