Toyota introduces new 1.0L compact in Indonesia; targeting first-time family car owners
9 September 2013
PT Toyota Astra Motor (TAM), Toyota Motor Corporation’s (TMC’s) sales subsidiary in Indonesia, launched the “Agya”, an affordable new compact car equipped with a 1.0L engine, in Indonesia today. The Agya was planned and developed by the Toyota Group company Daihatsu Motor Co., Ltd. (Daihatsu) and is produced by PT Astra Daihatsu Motor (ADM), Daihatsu’s subsidiary in Indonesia.
Also today, Daihatsu’s vehicle sales company in Indonesia, PT Astra International Tbk, launched the “Ayla”, the Agya’s Daihatsu-brand sibling.
The Agya and Ayla join other jointly-developed TMC-Daihatsu vehicles on the Indonesian market, such as the Toyota “Avanza” and the Daihatsu “Xenia”. In launching the Agya and the Ayla, TMC and Daihatsu aim to develop a new market segment comprising first-time family car owners.
The sales price for the Agya will range from 99 million rupiah to 120 million rupiah (US$9,900 to US$12,000). The monthly sales target in 2013 is 5,000 units.
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