Audi newly to begin production in Brazil in 2015; $200M investment in Curitiba
18 September 2013
Beginning in 2105, Audi AG will produce the new Audi Q3 and the new A3 Sedan on the premises of Volkswagen’s Curitiba plant in São José dos Pinhais, Brazil. Audi had earlier produced in Curitiba between 1999 and 2006 (the A3), but the project at that time did not prove profitable for the company. Audi is now investing €150 million (US$200 million) in its new production facilities there.
As of 2020, Audi plans to deliver two million cars to its customers worldwide each year. To achieve that target, the company is making large investments at its large production sites in Germany and Hungary and is significantly expanding its production network outside Europe.
The plans for Brazil are part of Audi’s international expansion plans. In addition, by producing locally, Audi can avoid an additional tax of 30% and thus be active in the growing Brazilian market with competitive prices.
In late 2013, Audi will further expand its worldwide production network when the second Audi plant in China starts production in Foshan. The company also plans to produce cars in Mexico as of 2016. Together with the new production in Brazil, Audi intends to significantly increase its deliveries of the brand in South America.
As a first step, Audi will produce the new A3 Sedan in Brazil starting in 2015. A few months later, the Audi Q3 will also drive off the assembly line in Brazil.
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