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New Mazda3 to offer Mazda Connect connectivity system; HMI based on heads-up cockpit concept
24 September 2013
The new Mazda3 (Axela in Japan) will feature a next-generation car connectivity system, Mazda Connect, when it goes on sale this autumn. To enable the driver to enjoy the wide range of content on offer while keeping attention focused on the road ahead, Mazda has developed a brand new Human Machine Interface (HMI), based on its Heads-Up Cockpit concept.
As the amount of information presented to drivers behind the wheel increases, the new HMI creates an environment in which the driver is consistently looking at the road ahead and can concentrate on the safe operation of the vehicle.
The human-centered design aims to minimize visual, cognitive and manual distraction, Mazda said.
One of the functions available through Mazda Connect is access to the Aha by HARMAN web content platform for automobiles (Aha). Mazda is the first automaker to finalize a global licensing agreement with Aha, allowing customers to access the service in any country in which Aha is available.
Aha will be introduced to Japan and a number of other Asian and Central and South American countries to coincide with the launch of the new Mazda3 in those markets. This will make it the first connected car in those markets offering access to Aha. In Japan it will be the first vehicle to offer as standard equipment a device that allows drivers to access internet radio and other services through their smartphone.
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