Kia to introduce Soul EV in US in 2014
1 October 2013
At the media launch of the all-new 2014 Soul, Kia Motors America (KMA) also announced plans to offer an all-electric version of the company’s iconic Soul urban passenger vehicle in select markets in 2014. More details about the Soul EV’s powertrain, range/MPGe, packaging and go-to-market strategy will be announced at an upcoming major US auto show.
The Soul is one of KMA’s best-selling vehicles; an all-electric variant is a natural extension of the Soul’s urban-friendly place in the brand’s lineup, the company said.
Eco-consciousness already comes standard on the all-new Soul with 85-percent of its materials able to be recycled at the end of its lifespan, and the Soul EV will further demonstrate Kia’s engineering capabilities as well as our commitment to producing vehicles with reduced environmental footprints. The Soul has always been a terrific choice for drivers in urban environments, and the all-new version’s blend of technology, refinement, style, improved dynamics and value has allowed us to create a car that is as efficient as it is fun to drive.—Orth Hedrick, executive director of product planning, KMA
Soul EV will be the second alternative-fuel Kia vehicle to be offered for sale in the US. The award-winning Optima Hybrid was introduced in 2011 and for 2013 sees a number of enhancements including numerous powertrain refinements for smoothness and drivability, including a more robust 47 HP electric traction motor, a stronger Hybrid Starter Generator (HSG) and a more powerful 47 kW Lithium Polymer battery.
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