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Mitsubishi slashes prices of 2014 i-MiEV by 21% ($6K), offers more standard features
5 December 2013
Mitsubishi Motors North America, Inc. (MMNA) is reducing the price of the MY 2014 i-MiEV battery electric vehicle by 21% ($6,130) from the previous 2012 vehicle and delivering an expanded standard equipment package with it. The 2014 model year Mitsubishi i-MiEV ES model including CHAdeMO DC quick charge port, battery warming system and heated side view mirrors now starts at $22,995.
After factoring in the Federal tax credit of $7,500, the net MSRP of the 2014 Mitsubishi i-MiEV drops down to only $15,495. Adding in the California state EV financial incentive of up to $2,500 (other generous financial incentives are available through numerous states and municipalities), residents in California can obtain the 2014 Mitsubishi i-MiEV for as low as $12,995.
The rear-wheel drive Mitsubishi i-MiEV’s drive system includes a 49 kW (66 bhp) AC synchronous electric motor; an 88 cell, 330V lithium-ion main drive battery pack for a peak storage of 16 kWh; and a single fixed reduction gear transmission. This electric motor is capable of producing its peak torque of 145 lb-ft (197 N·m); the i-MiEV has a top speed of approximately 80 mph (129 km/h).
The i-MiEV carries EPA-rated fuel economy of 126 city/99 highway/112 combined MPGe (miles per gallon equivalent). The i-MiEV's “real world” EPA-rated driving range is 62 miles (100 km) and 98 miles (158 km) in the EPA’s LA4 driving cycle range.
The 2014 Mitsubishi i-MiEV’s shift selector allows the driver to choose between three drive settings to maximize driving efficiency and/or to increase energy recycling from the vehicle's regenerative braking system:
“D”-position. Allows maximum performance from the vehicle as it generates 100% torque in direct response to accelerator input.
“ECO”-position. Helps to maximize energy usage (“fuel” economy) by slightly reducing overall power output to help reduce the rate of battery consumption
“B”-position. Increases the regenerative brake biasing to augment energy recycling (with 100% of power production available, same as in the “D” position).
Safety features included as standard on every 2014 Mitsubishi i-MiEV consist of a 6 air bag supplemental restraint system (SRS) featuring advanced dual front air bags, side air bags and side curtain air bags; anti-lock brakes (ABS) with Electronic Brake-force Distribution (EBD) and Brake Assist (BA); brake override system; Active Stability Control (ASC) with Traction Control Logic (TCL); and specialized EV-related safety features including an Approaching Vehicle Audible System (AVAS) to help alert pedestrians to the approaching electric vehicle and a high-voltage power cut-off system.
Newly added items that are now standard equipment at no charge to the consumer include:
- Driver and front passenger heated seats
- CHAdeMO DC quick charge port
- Battery warming system
- Heated side view mirrors
- Rear door speakers
- 8A/12A switchable Level 1 charging cable (approximate charge time from near empty to fully charged - 22 hours for 8 amp/14 hours for 12 amp)
- Charge port lamp
A number of interior and exterior enhancements are included as well.
To date, more than 30,000 Mitsubishi i-MiEV and i-MiEV-based production vehicles have been sold around the globe since its introduction in 2010. In the US, MMNA has sold 1,018 units from January through November this year, up 99.2% year-to-date.
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