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Ford reveals Ka Concept; vision for small global value car

6 December 2013

In Barcelona, Ford revealed the Ka Concept, the company’s vision for a practical all-new global small car offering advanced technology around the world at an affordable price.

002a_KaConcept_FINAL_headlamp
Ka Concept. Click to enlarge.

Ford has sold more than 1.8 million Ka cars since the vehicle was first launched in 1996 and the company projects that worldwide the small car segment will increase by 35% from 4 million units in 2012 to 6.2 million units by 2017.

Able to seat five comfortably, the Ka Concept is equipped with technology usually found in larger cars. MyFord Dock enables occupants to store, mount and charge mobile devices such as phones and satellite navigation systems; SYNC with Voice Control and AppLink enables drivers to activate apps, play music and make phone calls, while keeping both hands on the wheel and eyes on the road.

The Ka Concept builds on Ford’s small car expertise and success to offer the design and technology customers worldwide will be looking for over the coming years. Consumers increasingly expect to seamlessly transfer their mobile devices from home, to car, to workplace, and the Ka Concept shows how technology enabling them to do just that, will be extended to an attainable small car.

—Stephen Odell, Ford executive vice president, Europe, Middle East and Africa

A production version of the Ka Concept will reach European showrooms in a couple of years.

December 6, 2013 in Brief | Permalink | Comments (2) | TrackBack (0)

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Comments

Way premature announcement.

They tell us nothing about the vehicle that really matters. Is it powered by a dramatic improvement in engine and power-train? What is the mpg? All we are told is minor stuff that should routinely be in every modern automobile.

The good news is that Ford is serious about the ongoing production of smaller more efficient (Ka) units to compete against HEVs, PHEVs and BEVs.

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