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Mazda showcasing vehicle connectivity application platform at CES

27 December 2013

Mazda Motor Corporation will exhibit its next-generation car connectivity system, Mazda Connect at the 2014 International CES. The company will also showcase an application platform created to encourage the development of applications for use in vehicles. This will be the first time Mazda has exhibited at CES, one of the largest consumer electronics and technology shows in the world.

Mazda Connect is designed to offer the convenience and fun of a smart phone in a form that is safe and appropriate for in-vehicle use. It was introduced with the recently-launched all-new Mazda3 (known as Axela in Japan). At CES, Mazda will display its new-generation Human Machine Interface (HMI), developed with safety as its top priority to allow the driver to deal with a wide variety of information while behind the wheel.

The HMI minimizes the amount of time the driver's eyes are off the road, and includes a 7-inch center display offering maximum legibility, a Commander Control designed to be operated entirely by feel, and an Active Driving Display which projects a virtual image of driving information above the meter hood.

The application platform is designed to enable more app developers to create and offer applications for in-vehicle use that are premised on a safe driving environment. Safety and HMI requirements can vary between brands and models, and the application platform allows automakers to incorporate such information beforehand. This provides App developers with an environment that enables them to meet such requirements despite having no specialist knowledge in the field of automotive safety.

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