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Ambarella unveils HD 360° view automotive camera solution

Ambarella, Inc., a developer of low-power, HD video compression and image processing semiconductors, introduced the MotorVu 360 automotive surround view and recording reference design. The reference design features four full 1080p30 HD camera modules that can be embedded at the front, rear and side mirrors of the vehicle, providing 360° surround view for driving or parking assistance as well as simultaneous four-channel “black box” recording of road incidents

The MotorVu 360 reference design combines 360° video surround viewing with full HD recording for the next generation of automotive camera systems. It further expands Ambarella’s automotive product offering providing exciting new capabilities for the growing automotive camera market.

—Fermi Wang, president & CEO of Ambarella

MotorVu 360 is enabled by the new Ambarella B5 family of receiver/transmitter companion chips that supports transmission of video data across low-cost, flexible cables with low latency. The B5 chips can also be used in dual channel configurations for front and rear view automotive camera applications.

MotorVu 360’s main processor is the Ambarella A9 SoC that performs image processing, surround view generation and H.264 compression with exceptional quality. The reference design includes a full Software Development Kit (SDK) with complete camera recording applications and support for a wide range of CMOS sensors.

Dual core ARM Cortex-A9 CPUs provide the performance required for advanced applications, including Advanced Driver Assistance Systems (ADAS) and wireless connectivity.

The MotorVu 360 reference design will be available for qualified customers during Q1 2014.


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