General Motors and its joint ventures sold a record 3,160,377 vehicles in China in 2013. Sales increased 11.4% from 2012. GM sold an average of one vehicle every 10 seconds and almost 9,000 each day in China.
Domestic sales by Shanghai GM rose 13.6% last year to a record 1,512,000 units. SAIC-GM-Wuling sold 1,584,920 units in China, an increase of 9.7% and an all-time high as well. FAW-GM’s domestic sales were up 6.3% to 59,092 units.
Buick sales in China increased 15.7% on an annual basis, finishing 2013 at an all-time high of 809,918 units. The brand was supported by ongoing strong demand for the original Excelle family, whose sales grew 6.9% to 296,183 units, and the Excelle XT and GT, whose sales were up 17.9% to 204,274 units.
Chevrolet likewise set a record for domestic sales, as demand increased 8.5% from 2012 to 652,077 units. Its most popular model was the Cruze, which had sales growth of 6.1% to 246,890 units. Right behind it was the Sail, which had sales of 213,075 units, and the Malibu, whose sales jumped 92.9% to 100,141 units.
Cadillac sales in China were up 66.6% from 2012 to a record 50,005 units. GM’s luxury brand was led by the SRX, which sold 26,897 units—an increase of 24.0%. The XTS had sales of 20,101 units in its first year on the market. In addition, the ATS—which was introduced in November—had sales of 2,154 units in 2013.
Wuling sales in the domestic market rose 11.2% year on year to 1,484,422 units, which was also a new annual high. Baojun had sales of 100,498 units, up 19.0% from 2012 and a new high for the brand.
Exports by GM’s manufacturing joint ventures to other emerging markets grew 7.7% last year to 83,145 units. The Sail accounted for 76.0%. This took Shanghai GM’s total sales in 2013 to 1,575,167 units, SAIC-GM-Wuling’s sales to 1,603,580 units and FAW-GM’s sales to 60,410 units.
During December, GM and its joint ventures sold a record 271,002 vehicles in the domestic market, an increase of 11.8% on an annual basis. Shanghai GM’s domestic sales increased 14.3% to 125,908 units, while SAIC-GM-Wuling’s sales in China were up 9.0% to 138,153 units. Both were December records. FAW-GM’s sales were up 25.3% to 6,596 units.