|Annual global sales of TMC hybrids. Click to enlarge.|
Cumulative global sales of Toyota’s hybrid vehicles topped the 6 million unit mark as of 31 December 2013, reaching 6.072 million units. The latest million-unit milestone was achieved in the fastest time yet for Toyota, taking just nine months.
As of this month, Toyota sells 24 hybrid passenger car models and one plug-in hybrid model in approximately 80 countries and regions around the world. Within the next two years, Toyota will launch a total of 15 new hybrid vehicles worldwide, including the new Harrier Hybrid in Japan on 15 January and the new Highlander Hybrid in the United States in the near future.
|Annual Toyota hybrid sales in Japan, N. America and Europe. Click to enlarge.|
Toyota will continue augmenting its product lineup even further and increasing the number of countries and regions where it sells hybrid vehicles.
Toyota calculates that as of 31 December 2013, Toyota hybrid vehicles have resulted in approximately 41 million fewer tons of CO2 emissions than would have been emitted by gasoline-powered vehicles of similar size and driving performance. Toyota also estimates that its hybrid vehicles have saved approximately 15 million kiloliters (~4 billion gallons US) of gasoline compared to the amount used by gasoline-powered vehicles of similar size.
In August 1997 in Japan, Toyota launched the “Coaster Hybrid EV” and launched the “Prius”—the world’s first mass-produced hybrid passenger vehicle—in December. Since then, Toyota hybrid vehicles have received tremendous support from consumers around the world.
Toyota has positioned hybrid technologies that enable the use of different fuel combinations, including the component technologies necessary for development of various environment-friendly cars, as core environmental technologies for the twenty-first century. Toyota therefore plans to continue working to raise performance, reduce costs, and expand its product lineup—including that of non-hybrid environment-friendly vehicles—to create vehicles that are popular with consumers.