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Audi Q5, Q7 were 1/3 of total record January 2014 sales; strong diesel components

3 February 2014

Audi reported January 2014 sales of 10,101 vehicles, a 0.4% increase over the previous January record set last year. January sales results were bolstered by sales of Audi luxury SUVs compared to year-earlier results, with the Audi Q5 posting an 18.3% gain in January on 2,774 units delivered for the month. Sales of the Audi Q7 increased 42.6% to 1,268 vehicles sold. The Audi diesel Q7 TDI and Q5 TDI—which first went on sale in fall 2013—led the models in the TDI mix with 22.9% and 17.4%.

Audi TDI sales started the year off strong with the addition of three new clean diesel models last year, including the Audi A6 TDI, Audi A7 TDI and Audi Q5 TDI.

Sales mix for Audi A6 TDI finished the month at 13.8% to 205 vehicles sold, for the Audi A7 TDI at 11.2% to 70 vehicles, for the A8 TDI to 13.1% to 44 vehicles, the Audi Q5 TDI at 17.4% to 483 vehicles, and for the Audi Q7 TDI at 22.9% to 291 vehicles; with an overall increase of 16.9% to 1,093 total TDI sales for January.

January stands as the brand’s 37th consecutive month of record sales, making it the longest running monthly record streak in the premium car market.

Luxury sedan sales also remained strong as the Audi A6 increased 17.6% to 1,481 vehicles sold for the month.

Separately, Volkswagen of America reported that TDI Clean Diesel models accounted for 18.6% of its sales of 23,494 units in January. assat TDI sales were 1,524, representing 24.4% of sales of the vehicle.

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