Nissan announced that it sold 11,120 LEAFs in Europe in 2013, more than twice the 2012 results and 25% more than the next best selling EV in Europe. The LEAF now holds 33% of the EV passenger car market in Europe.
The success of the Nissan LEAF in Europe has been propelled by consistently strong sales in Norway where the Nissan LEAF, the third-most sold passenger car last year, became the country’s best-selling car at the end of January 2014 with 650 units.
Norway’s advanced EV infrastructure and government incentives continue to spur strong sales of electric vehicles in the country. Sales of the Nissan LEAF in Norway were up 145% in January compared to January 2013. In 2013, the Nissan LEAF was also the EV market leader in Spain, Italy, Denmark, Sweden, Finland, Belgium, and the United Kingdom.
In January in France, Nissan LEAF sales posted a 240% increase year-on-year and was the EV market leader for that month.
January has been a fantastic start to 2014, a year when we will launch our second 100% electric model in Europe—the Nissan e-NV200 light commercial vehicle. Our most recent survey following the launch of the improved European-built Nissan LEAF shows that 97% of owners would recommend a Nissan LEAF to a friend, and we believe this, combined with a rapidly expanding charging infrastructure will bring further growth in 2014. We are moving from the early adopters to the early majority.—Jean-Pierre Diernaz, Director of Electric Vehicles, Nissan Europe
The LEAF has now sold more than 100,000 units globally; 92% of Nissan LEAF owners are new to the Nissan brand.