Williams has signed a new multi-year partnership agreement with Brazilian multi-national energy company Petrobras for the development of a new specialist motorsport fuel for use by the team starting in the 2015 F1 season.
Williams and Petrobras have had a history of technology collaboration dating back to 1998 when the team started using Petrobras’ fuel for the first time in a partnership which lasted for 11 years. With new engine regulations coming into effect from 2014 that require teams to use more efficient fuels, Petrobras’ expertise will ensure that the team is well placed to meet the demands of greater energy efficiency within the sport.
Petrobras will use the global platform of Formula One to further brand awareness through the placement of its logo on the side of the Williams Mercedes FW36 chassis and across the team environment and apparel.
Petrobras and Williams have had a successful partnership before and we are both looking forward to reuniting for 2014. Technologically they are very strong and that will be important for the team as the new regulations have made fuel efficiency increasingly important. They are also a very ambitious global company and we are looking forward to working together to further their marketing goals.—Sir Frank Williams, Founder and Team Principal of Williams