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Honda Accord takes Nº 1 spot in US retail sales in 2013

22 February 2014

The Honda Accord was the best-selling car with individual car buyers in the US in 2013, according to new-vehicle registration data compiled by Polk. Accord retail sales in 2013 rose 12.2% to 360,089 units, displacing the Toyota Camry, with retail sales of 342,007 units, from the lead spot.

Total sales for the Accord in 2013 were 366,678 units; total sales for the Camry were 408,484 units.

Three other Honda models—the Civic, CR-V, and Odyssey—were retail sales leaders in their respective segments in 2013. Cumulatively, the Accord, Civic, CR-V and Odyssey posted retail sales of more than 1.11 million units in 2013, each earning the business of more than 300,000 individual US car buyers. Excluding full-size pickups, only one other model across the industry posted retail sales of more than 300,000 units in 2013.

Additional results from the Polk /IHS Automotive data included:

  • Honda’s 2013 retail sales rose 8.4% from year-ago totals to 1,332,576 Honda cars and light trucks.

  • Individual sales to retail car buyers made up 98.1% of all American Honda sales in 2013, compared to an average of 81.7% for all other non-luxury vehicles.

  • In addition to being retail sales leaders, both the Civic and CR-V ranked as the overall best-selling models in their respective segments for the third consecutive year, and both saw retail sales and registrations jump 8.2% in 2013.

  • The Odyssey captured 32.2% of the US retail registrations for minivans in 2013, selling nearly 25,000 more vehicles than the nearest competitor in the segment.

February 22, 2014 in Brief | Permalink | Comments (2) | TrackBack (0)

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Toyota Camry total sales for 2013 = 408,484
Honda Accord total sales for 2013 = 366,678

It seems that Camry did about 10% better than Accord and deserves the first place?

However, I must admit that Toyota Camrys are overdue for a desigh upgrade. The Camry Hybride could benefit with higher performance Lithium batteries and 150 Kgs less total weight.

@Harvey: Note that they are talking about 'retail sales,' that is, sales to individual customers. Toyota focuses more on fleet sales, which shows up later as lower resale value. Honda strives to keep resale value high, which makes their cars more financially attractive to those who lease or buy new cars every three years.

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