AT&T announced that three additional companies—Qualcomm Technologies, Inc., Red Bend, and QuickPlay Media—have signed on to work at the AT&T Drive Studio, a center for innovation and research in the connected car industry. (Earlier post.)
Qualcomm Technologies, Inc., a subsidiary of Qualcomm Incorporated and a world leader in 3G, 4G and next-generation wireless technologies, intends to showcase its newly announced Qualcomm Snapdragon Automotive Solutions for infotainment and telematics at the AT&T Drive Studio. Qualcomm Technologies plans to integrate these solutions with AT&T’s Drive portfolio, including AT&T’s global SIM, bifurcated billing, voice recognition, and 4G LTE network.
AT&T selected Red Bend Software, a market leader in Automotive Software Management, to be a solution provider to remotely manage automotive software in the AT&T Drive Studio. Hosted in the AT&T cloud, the Red Bend Software Management Center is a leading OMA-DM standard-based platform designed for car manufacturers to manage in-vehicle software and applications over the air with reliability and efficiency. Red Bend’s software management platform significantly reduces the time and cost for automotive OEMs to manage the lifecycle of all in-vehicle software, from head units to map content and ECUs.
AT&T selected QuickPlay to develop an in-vehicle video service; the offering will be powered by QuickPlay’s OpenVideo platform and will deliver Live Linear TV and streaming Video on Demand services to automotive manufacturers collaborating in the AT&T Drive Studio. QuickPlay’s solution will enable AT&T to provide in-car “infotainment” by delivering secure streaming of hundreds of Live Linear TV channels and hours of premium VoD content. The solution includes a configurable, customizable client application, support for adaptive streaming, complete content protection with DRM solutions like Microsoft PlayReady, user entitlements, dynamic advertising, banner ad support, multi-language support and featured content.
Located in Atlanta, the more than 5,000-square foot AT&T Drive Studio features working garage bays, a speech lab, a full showroom to exhibit the latest innovations, conference facilities, and more. The AT&T Drive Studio integrates AT&T solutions across multiple companies and serves as a hub where AT&T can respond to needs of automotive manufacturers and the auto ecosystem at large.