Toyota used the 2014 Milken Institute Global Conference in Los Angeles—which it sponsored, becoming the first automaker to do so—as a platform to argue for fuel cell vehicles and the opportunities they represent.
In a panel titled “The Road to Profit in Alternative Fuels,” (video available online) Toyota group vice president of strategic planning Chris Hostetter and other panel participants discussed the business opportunity for this technology and the investment required to make it accessible and convenient for drivers.
Toyota is deeply committed to the future of fuel cell vehicles because it is a no-compromise vehicle that offers cost, convenience, reliability, performance and safety that will match—or even exceed—traditional powertrains. But the future of fuel cells will be defined by the ownership experience and access to a convenient hydrogen infrastructure. The Milken Institute Global Conference is the perfect place to bring together energy providers, investors and a broad range of leaders to discuss how we can work together to make this technology a reality.—Chris Hostetter
The panel was moderated by Joel Kurtzman, senior fellow and executive director of the senior fellows program at the Milken Institute, and also featured co-panelists Yossie Hollander, chairman and co-founder of Fuel Freedom Foundation, Andrew Littlefair, president and chief executive officer of Clean Energy Fuels Corporation, and James Cameron, chairman of Climate Change Capital.
Toyota, which has put more than 6 million hybrid vehicles on the road around the world since 1997, has set hydrogen fuel cell vehicles as a key research and development priority. The company has committed to introducing a zero-emission hydrogen fuel cell sedan (FCV) by 2015.