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Zipcar introduces new ONE>WAY service featuring 2015 Honda Fit

2 May 2014

Car-sharing company Zipcar introduced “Zipcar ONE>WAY,” a new service that will enable members to take point-to-point trips within cities, and to and from select airport locations. The new service, currently being tested and slated to launch in select markets later this year, will exclusively feature the Honda Fit. Honda’s role in the Zipcar ONE>WAY service continues its long legacy in car sharing dating back to the introduction of its Intelligent Community Vehicle System (ICVS) concept in 1994.

The new Zipcar ONE>WAY service will enable members to reserve and pick up a Honda Fit Zipcar at a designated location and drop it off at another with a guaranteed parking spot. Zipcar’s new service not only benefits members through increased flexibility, but also helps reduce congestion in cities as members are not circling the block searching for parking.

Our ONE>WAY service blends the best of Zipcar—guaranteed parking and advance reservations—with the best of the one-way model—spontaneity and the freedom to leave a car in a different location.

—Zipcar President Kaye Ceille

For enhanced versatility, the Fit is equipped with the Honda-exclusive 60/40 split rear Magic Seat which offers multiple seating and cargo-carrying configurations to accommodate long items up to eight feet long or tall items like plants. With its one-motion dive-down functionality, it can fold flat into the floor to provide nearly 53 cu-ft. of rear cargo volume—more cargo area than the average SUV, offering enough space to allow for 10 carry-on sized suitcases. On top of its superior cargo capabilities, the 2015 Fit is a class leader in fuel efficiency with an EPA fuel-economy rating of 33/41/36 for the LX trim with a new Continuously Variable Transmission (CVT).

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