Taking the UK’s “strong culture and tradition of private vehicle ownership into account,” Daimler’s car2go “free-floating” car sharing service will cease operations in the UK with effect from 30 May 2014.
car2go launched in Birmingham in 2013 and has been operating in three London boroughs since December 2012. In its brief statement, car2go noted that:
The unique challenges we encountered were more significant than expected.
car2go currently operates in 25 cities around the World with more than 700,000 customers.
Customers with a moovel-account and a validated driving licence will be still able to use car2go in all other 12 European car2go cities.