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Ford China first half sales up 35% to record 549,256 units

7 July 2014

Ford China posted record sales in the first half of 2014, with 549,256 vehicles sold in the first six months of 2014, up 35% compared to 407,474 sold during the same period last year. Driven by continued strong demand for the Ford Focus, Ford Kuga, Ford Mondeo and the Ford EcoSport, Ford China’s June sales increased 17% with 87,783 vehicles sold, up from 75,166 sold in the same period last year.

Changan Ford (CAF), Ford’s passenger car joint venture, saw a record first half, selling 397,958 vehicles, up 39% from the 286,433 vehicles sold in the first half of 2013. CAF’s June sales reached 67,187 vehicles, up 23% compared to 54,774 sold in June 2013.

The Ford Focus nameplate continued to lead CAF sales in the first half with 201,464 units sold, up nine% from 185,648 unit sales in the first half of 2013. June sales for the Ford Focus nameplate reached 33,614 vehicles, up 7% from June 2013.

The Ford Mondeo nameplate also sold well in the first half, with 59,726 vehicles sold, a 124% increase compared to the 26,691 sold in the first half of 2013. June sales for the Ford Mondeo nameplate reached 10,044 vehicles, a 168% increase from June 2013.

Sales for Ford’s Kuga and EcoSport SUVs were also up in the first half. Ford Kuga sales rose 78% in the first six months with 66,225 wholesales sold. June sales for the Ford Kuga reached 10,901 vehicles, up 18% from the same period last year. Ford EcoSport sales more than doubled in the first six months, increasing 103% from a year earlier with 33,403 vehicles sold. June sales for the Ford EcoSport were also up, increasing 28% from June 2013 with 7,201 vehicles sold.

During the first half of 2014, Ford China also experienced a 70% increase in sales for its imported passenger vehicles, the Ford Focus ST, the Ford Fiesta ST, the Ford Edge and the Ford Explorer. Imported vehicle sales in the first half reached 18,360 vehicles compared to 10,811 in the first half of 2013.

Jiangling Motors Corporation (JMC), Ford’s commercial vehicle investment in China, also delivered its best first-half performance, selling 132,938 vehicles, a 21% increase from 110,230 sold in the first six months of 2013. June sales were up 19% with 19,012 vehicles sold compared to 16,022 sold in June 2013.

As part of its accelerated China growth plan, last month Ford opened a US$350-million (RMB2.2 billion) transmission plant in Chongqing. Ford’s first transmission plant in the Asia Pacific region, the Changan Ford Transmission Plant (CAFTP) will produce 400,000 units a year to help meet growing demand from Chinese consumers. During the same month, Ford also launched 88 new dealerships across China in one day, taking its total count of dealer points in China to 750.

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