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GM’s truck and crossover sales pass 1M unit mark for 2014

1 August 2014

Sales of General Motors crossovers and trucks, which include pickups, vans and SUVs, surged by double-digits in July, pushing combined sales for the year to 1,048,114 through July. GM was the first automaker to pass the million-unit milestone in both 2014 and 2013.

During July, GM sold 100,122 crossovers and SUVs, bringing the calendar-year-to-date total to 587,250 units—the best month for utility vehicle sales since August 2007. Compared with 2013, crossover deliveries increased 26% in July and they are up 5% year to date. Large non-luxury SUVs were up 25% in July, and they are up 15% year to date. Including the Cadillac Escalade, SUV sales are up 32%.

Small, compact, medium, large—sales were strong across the board.

—Kurt McNeil, US vice president of Sales Operations

  • The Buick Encore, one of the industry’s first small crossovers, saw a 28% sales increase compared with July 2013.

  • GM’s medium-sized Chevrolet, GMC and Buick crossovers, which were redesigned for the 2014 model year, were up 14% compared with last July, led by a 25% increase in Chevrolet Traverse deliveries.

  • Combined sales of Chevrolet and GMC large SUVs, which are all new for the 2015 model year, were up 25% compared with a year ago. GM’s estimated share of the large SUV segment is 77% on a retail basis.

  • Cadillac Escalade deliveries nearly doubled and Cadillac’s estimated share of the large luxury SUV segment is now about 37% on a retail basis.

Overall, General Motors Co. dealers delivered 256,160 vehicles in the United States in July, for the company’s highest July sales since 2007. Total sales were up 9% compared with a year ago. Retail sales—those to individual customers—were up 4%. Commercial deliveries were up 69% and all other fleet deliveries were up 21%.

GM’s gains in the commercial segment were driven by pickup and van sales, which were both up 78%. Sales to rental customers increased 22% due to timing. Year to date, rental sales are essentially equal to a year ago. Sales to government customers were up 8%. GM’s fleet mix in July was about 23%, which is below the company’s typical mix of about 26%.

The seasonally adjusted annual selling rate (SAAR) for light vehicles in the US July was an estimated 16.7 million units, topping 16 million units for the fifth consecutive month.

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