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Audi worldwide sales YTD up 11.1%; China accounts for 32% of total
7 August 2014
Audi AG reports that from January through July, its global sales have increased 11.1% to 1,013,350 cars units worldwide. Of those, 316,945 units were in China (including Hong Kong), or 32.1%—well maintaining China as Audi’s largest single country market (sales in the first 7 months in Germany were 162,306 units and in the US were 98,965 units).
July Audi sales increased year-on-year by 9.7% to around 144,000 cars. The company again managed to boost sales in each of the top three sales regions around the world: by 5.4% in Europe; 16.2% in Asia-Pacific (15.6% of that in China); and 12.1% in North America.
We successfully managed to continue our global growth strategy in July and for the first time in Audi history exceeded the million mark for cars sold after just seven months. This means that we are in a very good position to achieve well over 1.6 million deliveries this year.—Luca de Meo, Member of the Board of Management for Sales at Audi
In China, the Q3 and the long-wheelbase version of the A6 in particular drove Audi sales in July, which closed with 48,279 delivered cars. Almost twice as many customers as in the prior-year month opted for the Q3 alone (+98.4% to 8,052 cars); sales of the A6 L, which is the top-selling Audi model in the market, grew by 20.9% to 14,061 units. Cumulative growth of 17.4% across the entire Audi range equates to 316,945 deliveries since the start of the year.
As such, Audi exceeded the mark of 300,000 units in China after seven months for the first time and had even sold more cars than in the whole of 2011 in China by the end of July: delivery totals there in 2011 came to 313,036 vehicles after twelve months.
In the United States Audi continues to expand its model range in the premium compact segment, following the launch of the A3 Sedan. From this month, the model will also be available here as a TDI diesel and sporty S3 Sedan. In addition, the A3 Cabriolet and the Q3 compact SUV will go on sale for the first time on the US market at the end of August.
One third of the brand’s US customers are already opting for an SUV.
Across all models, Audi’s July sales in the United States rose by 11.9% to 14,616 cars. Since the start of the year, deliveries increased by 13.3% to 98,965 units, outpacing the overall US market development. Audi also achieved high growth speed in Canada, with total sales for July up 16.8% to 1,935 vehicles.
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