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Volkswagen starts automotive business in Iran

5 July 2017

Volkswagen will begin the sale of vehicles in Iran in August. Initially, Volkswagen’s Tiguan and Passat models are to be imported under a contract concluded with the Iranian automotive company Mammut Khodro. The Volkswagen brand will thus again have a presence in the Iranian market after more than 17 years.

The privately-owned local partner Mammut Khodro—also the official Iranian importer for the Volkswagen Group’s Scania brand—will import Volkswagen brand vehicles into Iran and initially distribute them through eight dealers, focusing on the Teheran region.

The Tiguan and Passat imports mark the continuation of a long tradition for Volkswagen in Iran: the brand was already a familiar sight on the roads back in the 1950s with the Beetle, which was followed by the Bulli (1960s) and Gol (1990s), before Volkswagen completely withdrew from Iran in 2000.

The initial aim of the present import initiative is to gain an insight into current market needs, establish the Volkswagen brand in Iran, and offer Iranians modern technologies “made in Germany”. The Iranian government estimates that there will be some 3 million new registrations in the overall passenger car market per year in the medium to long term.

Mammut Group, established in 1995, is today one of the biggest private industrial companies and employers in Iran, active in the fields of automotive, construction, IT, logistics, telecommunications and financial services with its main focus on the Middle East region. “Khodro” is the Iranian word for “automobile”.

July 5, 2017 in Brief | Permalink | Comments (0)

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