Groupe Renault joins E-VIA FLEX-E high power charging network for EVs in southern Europe
Volkswagen to unveil new third-generation Touareg in Beijing

Audi January global sales up 20.3% year-on-year; up 73% in China

Audi kicked off 2018 with substantial sales growth. In January, the brand delivered around 149,100 premium automobiles to customers worldwide, up 20.3% year-on-year. A sharp increase in China (+73.0%)—Audi’s strongest January in China since entering the market 30 years ago—in particular was a key factor, contrasting with the slowdown in sales a year ago as the company negotiated with its local partners.

Audi also again increased sales in North America (+9.8%). In Europe (-2.2%), sales in January were, however, slightly below the record-breaking level from 2017.

In the course of 2018, Audi’s main focus will be on the full-size segment. The new A7 will be launched, and Audi will bring out the next generation of the A6, together with two brand-new full-size SUVs: the Q8 and the all-electric powered Audi e-tron.

The models in the A4 and A5 family accounted for the bulk of growth in January. In this segment Audi delivered about 50% more automobiles to customers than a year ago. Demand for the A4 and A5 held up well specifically in the United States, with sales up more than 71%. Across all models, Audi of America sold 14,511 (+9.9%) premium automobiles, achieving its 85th consecutive record‑breaking month. In North America as a whole, sales at the month-end totaled around 17,850 automobiles (+9.8%).

In Europe, around 60,450 (-2.2%) customers took delivery of their new Audi in January. This slight fall is essentially due to a drop in sales in France (-22.9% to 3,394 automobiles) and Italy (-19.5% to 4,030 automobiles). A year ago, Audi sales enjoyed a very strong start to the year in both countries thanks, among other things, to the newly available Q2. In Spain (+0.4% to 4,949 automobiles), however, sales exceeded the 2017 figure.

The same applies to Audi’s two largest European sales markets. In the UK, sales increased by 0.5% to 11,810 automobiles, despite the shrinking overall market, while sales in Germany were up 0.4% to 23,019 automobiles. In its domestic market, the company started in August 2017 to offer a trade-in bonus for customers who switch from diesel cars that meet the Euro 1 through Euro 4 emission standards to an Audi model with the Euro 6 standard. To date, around 21,500 customers have taken advantage of this offer and replaced their older car.

Comments

Verify your Comment

Previewing your Comment

This is only a preview. Your comment has not yet been posted.

Working...
Your comment could not be posted. Error type:
Your comment has been posted. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.

Working...

Post a comment

Your Information

(Name is required. Email address will not be displayed with the comment.)