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Renault enters the eSports scene with Team Vitality partnership; motorsport video games

Renault and Renault Sport Racing have joined forces with Team Vitality to form Renault Sport Team Vitality for eSports competition. In 2018, Renault Sport Team Vitality will compete in a program of video game motorsport-based competitions such as the Rocket League Championship Series Europe; Renault Sport Team Vitality is also in discussion with F1 to compete in the Formula 1 eSports Series.

Public interest in eSports is gaining ground, with an estimated 385 million aficionados as of the end of 2017. Team Vitality is France’s most successful eSports team, boasting Rainbow Six and FIFA world titles. It is also leading the League of Legends Championship Series Europe and won the ESWC 2013 Call of Duty Black Ops 2. The list continues with two European Gfinity FIFA 15 titles and a Dreamhack Call of Duty AW crown.

Renault Sport Racing will provide the team’s players with access to its Formula 1 factory in Enstone, England, to train with drivers and technical staff. Team members will also have an opportunity to meet experts who are accustomed to working in the demanding environment of F1 paddocks. In exchange, Vitality will bring to the table its expertise as a multiple European and World champion in a variety of categories, to assist the new squad’s professional players on an everyday basis.

In entering eSports, Renault joins major brands like Adidas, Omen by HP, Volvic and Canal+ as an official partner of Team Vitality, with branding visible on players’ team clothing at League of Legend and Fifa tournaments.

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