The BMW Group sold 26,858 electrified BMW and MINI vehicles worldwide during the first quarter of 2018—about 4.4% of its total sales of more than 600,000 vehicles during the period. The company says it is on track to achieve its target of delivering at least 140,000 electrified models in 2018.
First-quarter sales of BMW i, BMW iPerformance and MINI Electric vehicles jumped 78.0% in the USA, the company’s largest single market for electrified vehicles. With a total of 5,743 vehicles delivered in the first three months of the year, 6.8% of all BMW Group sales in US were electrified. A similar proportion was achieved in the UK & Ireland, where a 23.3% increase in electrified sales resulted in 4,148 customer deliveries. Meanwhile in Scandinavia, one in four BMW Group vehicles delivered in the first three months of the year was electrified.
Overall, the BMW Group achieved its best first-quarter sales yet with a total of 604,629 BMW, MINI and Rolls-Royce vehicles delivered to customers, an increase of 3.0% on last year and the first time the company has sold more than 600,000 vehicles this early in the year.