The path to sustainable mobility is complex, with numerous competing and complementary approaches to alternative energy sources, production, distribution and applications; fuel and power-train options; materials; safety, economic and environmental considerations and trade-offs; policy issues; and different timelines for research, development and deployment.
Green Car Congress’ mission is to provide timely, high-quality editorial about the full spectrum of energy options, technologies, products, issues and policies related to sustainable mobility.
Our goals are:
To provide timely and accurate reporting and analysis of relevant developments around the world.
To take the panoptic view, providing comprehensive coverage and the context critical to understanding and evaluating our emerging energy options.
Our audience comprises members of every segment of the energy and transportation markets: industry, government, academia and the public.
Our hope is to be the source on which our readers depend for useful information, to foster and facilitate the interaction, exchange and community within and across market segments, and to support successfully the adoption of sustainable energy solutions.
About the Editor
Mike Millikin was an editor and analyst in the IT industry for more than 15 years, starting with distributed systems and working all the way through the Internet boom. He was the executive responsible for NetWorld+Interop, the global interoperability event, and the COMDEX computer tradeshow. He ran the online division of Red Herring, and consulted for Internet security and content management systems companies.
I have had the pleasure and the thrill of participating in technology-fueled markets that grew explosively and had a profound impact on individuals, economies, and societies worldwide. We now need that kind of explosive growth and adoption of new technologies for sustainable energy and transportation. Supporting that process by delivering accurate and relevant information and by providing a consistent, dependable resource for the many, varied communities concerned with the development of viable solutions is what we aim to accomplish with GCC.—Mike Millikin
Mike holds a graduate degree in journalism from the Medill School at Northwestern, and his undergraduate degree from Amherst College.
From the Publisher
We all know that the value of a publication is a function of the editorial effort, focus, and filter. GCC is a valuable resource because the motivation and inspiration behind every story is our determination to earn and maintain our readers’ respect. Sounds simple, but it’s not easy.
Providing the current amount of high-quality editorial requires long hours every day. And we recognize that there is much more that should be covered. To continue to serve this burgeoning, fast-moving market, we need to expand the breadth and the depth of our coverage, and multiply our media formats and modes of delivery.
GCC is dedicated to providing important, objective, unique and useful information about alternative energies as they develop. Our editorial goal is to support our transition from primary dependence on fossil fuels to self-reliance on clean, healthy, sustainable, harmonious alternative energies.
Our financial goal is to be in business long enough to witness that awesome transition.
We are all aware that good editorial must be supported by either paid subscriptions or advertising sales. We are committed to being able to continue to provide our editorial service free of charge to our readers. To make GCC financially feasible, we are upgrading our systems to make available advertising and sponsorship opportunities, and offering Editorial and Consulting Services.
Should you be interested in taking advantage of any of our editorial or marketing opportunities, please email me, Mary Arlotto at email@example.com.
Thank you for your support.