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Perspective

[Due to the increasing size of the archives, each topic page now contains only the prior 365 days of content. Access to older stories is now solely through the Monthly Archive pages or the site search function.]

Opinion
An open letter to Ford from a customer

March 11, 2013

I thought my 2013 C-MAX would be a Prius Killer? NOT! As a returning Ford buyer I feel deceived. I want to support US companies and US jobs. What was Ford thinking when they published 47/47/47 estimates? Based on the advertised EPA estimates, I would have been OK with low 40’s...but 28-33 mpg is not even in the ballpark.

This is not an issue about EPA testing standards, but rather an issue about setting false customer expectations in order to promote sales. Ford’s “47MPG” marketing campaign tarnished what should have been the roll-out of a truly remarkable vehicle, the CMAX.

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