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[Due to the increasing size of the archives, each topic page now contains only the prior 365 days of content. Access to older stories is now solely through the Monthly Archive pages or the site search function.]

NREL releases study on public sentiments on PEVs

April 12, 2016

NREL has released a new report presenting the findings of a study on the public’s sentiments regarding plug-in vehicles (PEVs), with a focus on vehicle purchasing behaviors, awareness, and barriers to acceptance.

Conducted in February 2015, the study—“Consumer Views on Plug-in Electric Vehicles-National Benchmark Report”—covered a 1,015-household sample designed to be representative of the US population. NREL plans to repeat the study annually to track changing consumer perceptions. High level findings from the study included:

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IBM study finds consumers very interested in alternative ownership models for cars, self-enabling vehicles

January 12, 2016

Consumers expect to use cars differently—showing particular interest in self-enabling vehicles—though they don’t necessarily want to own one in the traditional sense, according to the results of IBM’s automotive consumer study, presented at the North American International Auto Show (NAIAS) in Detroit. This presents opportunities for automakers to apply analytics and cognitive capabilities to develop new vehicle options.

A New Relationship – People and Cars,” developed by the IBM Institute for Business Value (IBV), reports that consumers also show a high level of interest in self-enabling vehicles, or cars that can learn, heal, drive and socialize. These capabilities include autonomous, self-driving cars, vehicles that can be fixed without human intervention and the implementation of cognitive computing to learn and assimilate to the driver’s behaviors, the vehicle itself and the surrounding environment.

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2015 Harris Poll finds 48% of US car owners would consider hybrid for new car, same as in 2013; plug-in consideration up 2 points

August 20, 2015

A new Harris Poll of 2,225 US adults (aged 18 and older) has found that 48% of American car owners (or anticipated owners) say they’d consider a traditional hybrid the next time they’re in the market for a new vehicle—a result identical to 2013 findings. Harris recorded lower consideration levels for plug-in vehicles, whether they be plug-in hybrids (29%, up 2 percentage points) or pure electrics (21%, also up 2 points).

An additional two in ten would consider a diesel (19%, up 3 points), while 35% would consider a smaller or gas powered vehicle to save on operating costs (down 3 points).

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Ipsos poll finds 64% of Canadians would consider buying or leasing fuel cell vehicle if available

August 11, 2015

Eight in ten (80%) Canadians “agree” (33% strongly/48% somewhat) that “electric cars are the way of the future”, according to a new Ipsos poll conducted on behalf of Hyundai. Just two in ten (20%) “disagree” (3% strongly/17% somewhat). Three quarters (75%) of Canadians “agree” (32% strongly/44% somewhat) that they would “like to have a car that is not powered by traditional gasoline”, while only one in four (25%) “disagree” (7% strongly/18% somewhat) that they would like to drive such a car.

However, the poll also found that a majority (71%) “agrees” (25% strongly/46% somewhat) that “constantly having to charge electric cars is a pain” (29% disagree – 7% strongly/22% somewhat). While most (90%) can “agree” (45% strongly/45% somewhat) that “cars that operate on an alternate source of fuel rather than traditional gasoline are great for the environment” and that they’re “innovative” (89% agree – 38% strongly/51% somewhat), two in three (67%) also “agree” (20% strongly/47% somewhat) that they would “like to own an eco-friendly car but electric-powered cars are too much hassle”. One in three (33%) “disagrees” (8% strongly/25% somewhat) that electric-powered cars are too much hassle. Only one in four (24%) say they’re “familiar” (3% very/22% somewhat) with hydrogen fuel cell technology, while most (76%) are not (43% not very/32% not at all familiar – never heard of it).

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SFU researchers find promise for plug-in vehicles in Canada, but need for increased supply and policy support

July 16, 2015

New work by a team at Simon Fraser University (SFU) in Canada has found that more than one-third of Canadian buyers want a plug-in vehicle (PEV), with the majority of those (89—93%) wanting a plug-in hybrid rather than a pure electric vehicle. However, less than 1% of vehicle sales in Canada are electric because of low consumer awareness and limited vehicle choice.

With the current supply of PEVs in Canada (7 models), the future PEV new market share is not likely to exceed 4—5% by 2030, according to the report; increasing supply (to 56 models) could increase market share to over 20% by 2030.

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UMTRI survey finds drivers’ cautious attitude toward autonomous vehicles little changed over past year

Researchers at University of Michigan Transportation Research Institute (UMTRI) have found little movement over the past year in motorists’ attitudes toward the prospect of autonomous vehicles. A new survey of 505 licensed drivers in the US found that the most frequent preference (43.8%) for vehicle automation was for no self-driving capability. Partially self-driving vehicles was the second more frequent preference (40.6%), with completely self-driving vehicles being the least-preferred choice (15.6%). Preference for having vehicle automation generally decreased as respondent age increased.

The findings of the 2015 survey by Brandon Schoettle and Dr. Michael Sivak, developed to examine motorists’s preferences among levels of vehicle automation, were similar to those of their survey fielded in June 2014, which asked the same questions.

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