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[Due to the increasing size of the archives, each topic page now contains only the prior 365 days of content. Access to older stories is now solely through the Monthly Archive pages or the site search function.]

Survey: Fuel efficiency top criterion for US buyers regardless of size of vehicle; good news for start-stop

August 03, 2016

American consumers are strongly influenced by fuel efficiency and the price of gas when purchasing a vehicle, according to a new survey conducted by the Opinion Research Corporation on behalf of Johnson Controls. Of the 1,006 people surveyed, fuel efficiency (57%) is top of mind for consumers when they go to buy any size automobile, followed closely by cost (55%) and safety (54%).

That preference is consistent with a similar survey conducted five years ago, despite falling gas prices, which are down more than 37% from the national average in 2011. The new survey also found consumers are sensitive to the price of fuel when considering a new vehicle, with 64% saying it directly impacts their purchase. This is up 14% from 2011.

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NREL releases study on public sentiments on PEVs

April 12, 2016

NREL has released a new report presenting the findings of a study on the public’s sentiments regarding plug-in vehicles (PEVs), with a focus on vehicle purchasing behaviors, awareness, and barriers to acceptance.

Conducted in February 2015, the study—“Consumer Views on Plug-in Electric Vehicles-National Benchmark Report”—covered a 1,015-household sample designed to be representative of the US population. NREL plans to repeat the study annually to track changing consumer perceptions. High level findings from the study included:

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IBM study finds consumers very interested in alternative ownership models for cars, self-enabling vehicles

January 12, 2016

Consumers expect to use cars differently—showing particular interest in self-enabling vehicles—though they don’t necessarily want to own one in the traditional sense, according to the results of IBM’s automotive consumer study, presented at the North American International Auto Show (NAIAS) in Detroit. This presents opportunities for automakers to apply analytics and cognitive capabilities to develop new vehicle options.

A New Relationship – People and Cars,” developed by the IBM Institute for Business Value (IBV), reports that consumers also show a high level of interest in self-enabling vehicles, or cars that can learn, heal, drive and socialize. These capabilities include autonomous, self-driving cars, vehicles that can be fixed without human intervention and the implementation of cognitive computing to learn and assimilate to the driver’s behaviors, the vehicle itself and the surrounding environment.

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2015 Harris Poll finds 48% of US car owners would consider hybrid for new car, same as in 2013; plug-in consideration up 2 points

August 20, 2015

A new Harris Poll of 2,225 US adults (aged 18 and older) has found that 48% of American car owners (or anticipated owners) say they’d consider a traditional hybrid the next time they’re in the market for a new vehicle—a result identical to 2013 findings. Harris recorded lower consideration levels for plug-in vehicles, whether they be plug-in hybrids (29%, up 2 percentage points) or pure electrics (21%, also up 2 points).

An additional two in ten would consider a diesel (19%, up 3 points), while 35% would consider a smaller or gas powered vehicle to save on operating costs (down 3 points).

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Ipsos poll finds 64% of Canadians would consider buying or leasing fuel cell vehicle if available

August 11, 2015

Eight in ten (80%) Canadians “agree” (33% strongly/48% somewhat) that “electric cars are the way of the future”, according to a new Ipsos poll conducted on behalf of Hyundai. Just two in ten (20%) “disagree” (3% strongly/17% somewhat). Three quarters (75%) of Canadians “agree” (32% strongly/44% somewhat) that they would “like to have a car that is not powered by traditional gasoline”, while only one in four (25%) “disagree” (7% strongly/18% somewhat) that they would like to drive such a car.

However, the poll also found that a majority (71%) “agrees” (25% strongly/46% somewhat) that “constantly having to charge electric cars is a pain” (29% disagree – 7% strongly/22% somewhat). While most (90%) can “agree” (45% strongly/45% somewhat) that “cars that operate on an alternate source of fuel rather than traditional gasoline are great for the environment” and that they’re “innovative” (89% agree – 38% strongly/51% somewhat), two in three (67%) also “agree” (20% strongly/47% somewhat) that they would “like to own an eco-friendly car but electric-powered cars are too much hassle”. One in three (33%) “disagrees” (8% strongly/25% somewhat) that electric-powered cars are too much hassle. Only one in four (24%) say they’re “familiar” (3% very/22% somewhat) with hydrogen fuel cell technology, while most (76%) are not (43% not very/32% not at all familiar – never heard of it).

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