Surveys

[Due to the increasing size of the archives, each topic page now contains only the prior 365 days of content. Access to older stories is now solely through the Monthly Archive pages or the site search function.]

KPMG survey finds global auto execs expect ICE dominance for some time; ICE downsizing and PHEVs to receive greatest investment over next 5 years; mobility-as-a-service in cities

January 10, 2013

Biggest investments in powertrain technologies over next five years. Source: KPMG. Click to enlarge.

Global auto executives have cooled a bit on the prospects for e-mobility, with a majority of automakers from both developed and emerging markets believing that internal combustion engines (ICE) will remain the dominant powertrain for some time, according to the 14^th Annual Global Automotive Executive Survey conducted by KPMG LLP, the US audit, tax and advisory firm.

Two-thirds (67%) of respondents believe e-vehicles will represent 15% or less of total new car sales by 2025. Nevertheless, this still represents potential sales of up to 5.7 million in China, 2.5 million in India, 3.8 million in the US and 2.1 million in Western Europe.

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Harris Interactive survey for Johnson Controls identifies consumer preferences for connected vehicles

January 09, 2013

According to a recent online survey conducted for Johnson Controls by Harris Interactive, US vehicle owners want to use their phones and existing apps to safely connect in their vehicles. Consumers want this process to be simple to use and for it to be convenient to download apps from traditional channels.

Johnson Controls says it will utilize the data to influence design and new product development of its future infotainment products. Some of the key findings from the study of more than 2,100 US adults include:

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Ford poll finds Europeans want freedom of car ownership, but worry about traffic, cost of driving, environment

November 14, 2012

A new Ford Motor Company-sponsored poll of 6,000 people across Europe found that most Europeans remain committed to car ownership, but have growing concerns about traffic congestion, the cost of driving and the environment. Ford commissioned the survey, conducted by the consultancy The Futures Company, to better understand the opinions and attitudes of Europeans across a range of mobility issues—from car sharing to green driving to the future of the internal combustion engine.

The Ford survey showed the majority of people say life would be “impossible” without a car; however 76% of Europeans say they are affected by stress from traffic congestion and fuel prices. The survey shows 74% use public transport, 37%share cars when making the same journey and 3% use formal car sharing schemes.

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Pike Research US consumer survey finds decreasing fundamental interest in plug-in electric vehicles

October 29, 2012

US consumer interest in PEVs, 2012. Source: Pike Research. Click to enlarge.

A new Pike Research survey assessing US consumer demand, preferences, and price sensitivity for plug-in electric vehicles (PEVs) and electric vehicle charging equipment (EVCE) has found a decline in the fundamental interest in PEVs among survey participants between 2011 and 2012.

In 2012, 35% of respondents stated that they would be extremely or very interested in purchasing a plug-in hybrid electric vehicle (PHEV) or battery electric vehicle (BEV) with a range of 40 to 100 miles and an electricity cost equivalent to $0.75 per gallon. In 2011, 40% stated they were extremely interested or very interested in this type of vehicle.

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J.D. Power and Associates study finds EPA emission-compliant heavy-duty engines yielding increase in engine problems, decline in satisfaction

August 23, 2012

Technology changes related to revised emissions standards for heavy-duty trucks are causing an increase in heavy-duty truck engine problems and a decrease in overall satisfaction with the powertrain, according to the JD Power and Associates 2012 US Heavy-Duty Truck Engine and Transmission Study.

Now in its 16^th year, the study measures satisfaction with engines and transmissions among primary maintainers of heavy-duty (Class 8) trucks that are one model-year old. Satisfaction is measured based on eight key factors: engine reliability and dependability; engine warranty; acceleration when fully loaded; electronic control module; accessibility to components for service or maintenance; vibration at idle; maintaining speeds on grades; and average fuel economy.

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Harris Poll: 23% of US car owners say more interested in purchasing a hybrid than one year ago

August 09, 2012

Twenty-three percent of US car owners say that their interest in purchasing a hybrid vehicle has increased from a year ago, according to a new Harris Poll. 32% say they are interested and that their interest has not changed over the past year. However, even as new car buyers look more deeply into alternative fuel options, traditional combustion engine vehicles still get the nod by more than half (59%) of consumers as a vehicle choice they will consider for their next purchase.

The adoption curve for hybrid vehicles appears to wane with age. While nearly one-third (32%) of those under 35 years of age are more interested in alternative vehicle choices—including hybrids, diesels and electrics—than they were a year ago, the same can be said for only 15% of those over the age of 67; 11% of those 67 and older report that they are less interested compared to one year ago.

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Pew survey finds a 10 percentage point shift over past year in public opinion toward expanded production of fossil fuels; 78% favor fuel efficiency standards

March 19, 2012

The Pew survey found a 10 percentage point shift in favor of expanded fossil fuel production from March 2011 to March 2012. Data: Pew Research Center. Click to enlarge.

As fuel prices rise, a new Pew Research Center survey has found that 52% of Americans now say the more important priority for addressing the nation’s energy supply is to develop alternative sources, such as wind, solar and hydrogen technology, while 39% see expanding the exploration and production of oil, coal and natural gas as the greater priority.

However, one year ago the public viewed the development of alternative energy sources as the more important priority by a much wider margin (63% to 29%). Since then, support for expanding production of oil and other traditional sources has increased among most demographic and political groups; the shift among Republicans has been particularly pronounced.

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Pike Research survey finds erosion in US consumer support for clean energy since 2009; solar energy tops favorables, followed by wind, hybrid vehicles and EVs

February 27, 2012

Percentage of consumers having extremely or very favorable views of 13 clean energy technologies, 2009-2011. Data: Pike Research. Click to enlarge.

According to a new survey from Pike Research, general consumer support for clean energy concepts—ranging from renewable energy to alternative fuel vehicles to smart grid technologies—has eroded in the US between 2009 and 2011. In a survey of more than 1,000 US adults conducted in the fourth quarter of 2011, the cleantech market intelligence firm found that the average percentage of consumers with an “extremely” or “very” favorable view of 13 clean energy concepts declined from 50% in 2009 to 45% in 2010, and dropped further to 43% in 2011.

Topping the favorables were solar power (77% in 2011, down from 81% in 2009); wind energy (71% in 2011, down from 79% in 2009); and hybrid vehicles (61% in 2011, down from 70% in 2009). Electric cars elicited the fourth highest percentage of favorable responses (55% in 2011, down from 62% in 2009) among the 13 topics covered in the survey.

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Deloitte suggests Gen Y’s embrace of hybrid vehicles may be auto market’s tipping point

January 19, 2012

Gen Y’s strong affinity for hybrid vehicles could make it the “generation that leads us away from traditional gasoline-powered vehicles,” reports Craig Giffi, vice chairman and automotive practice leader at Deloitte LLP, after seeing the results of Deloitte’s annual survey of consumers and what they want in an automobile. (Deloitte defines Gen Y consumers as those currently ranging in age from 19 to 31.)

59% of Gen Y respondents surveyed prefer an electrified vehicle over any other type of car or truck. Moreover, Gen Y consumers heavily favor hybrid gasoline-electric vehicles (57%) over pure battery electric vehicles (2%) or vehicles with a traditional gasoline-only powertrain (37%).

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