Besser Mit...
Volvo Diesels at 50%

Zeitgeist Check: Hybrids in Non-Car Advertising

cisco_hybrid

Usually I just flip past ads in magazines. The headline on this Cisco ad for IP voice communications caught my eye, however. Clever, and an indication of the increasing penetration of hybrids into buyer consciousness—or at least, into the consciousness of the creative director. (Click on image to enlarge.) Here’s the headline and a snippet of the body copy.

Because hybrid is actually not a solution. (Except for cars.)

...So if it’s a car, go hybrid. But if it’s a networking and communications strategy you’re driving...

Comments

The comments to this entry are closed.