Zeitgeist Check: Hybrids in Non-Car Advertising
16 July 2004

Usually I just flip past ads in magazines. The headline on this Cisco ad for IP voice communications caught my eye, however. Clever, and an indication of the increasing penetration of hybrids into buyer consciousness—or at least, into the consciousness of the creative director. (Click on image to enlarge.) Heres the headline and a snippet of the body copy.
Because hybrid is actually not a solution. (Except for cars.) ...So if its a car, go hybrid. But if its a networking and communications strategy youre driving...
Comments