|Sep Full-Size Sales. Click to enlarge.|
Combined sales of full-size SUVs dropped 43.5% in September from the year before. GM and Ford, the most dependent on SUV sales, were the hardest hit, with drops of 42.5% and 54.5% respectively.
The automakers had been spinning the data for several days prior to the actual release yesterday, noting that the heavy discounting of the past few months would have created an “undertow.”
However, the heavy declines in the segment hit Toyota—a company that hadn’t been offering the employee-discounts-for-everyone incentives—as well. Demand for its Sequoia dropped 46.8% and for the Land Cruiser 51.8%.
Even Nissan felt the bite. Sales of the Armada fell 20.8% and the Infiniti QX56 by a meagre 4.1%.
Only two models of full-size SUVs increased sales last month: the Hummer H1, and the Ford Excursion, which went out of production at the end of the month.
|Sales of Full-Size SUVs, Sep 04 vs. Sep 05|
|Company||Model||Sep 04||Sep 05||Change||% Change|
|Land Rover Range Rover||1,010||985||-25||-2.5%|
|Toyota Land Cruiser||614||296||-318||-51.8%|
|9 mos full-size sales. Click to enlarge.|
The decline in year-to-date in this segment affected all the automakers except one: Nissan. GM, Ford, Chrysler, Toyota and Isuzu all saw significant drops.
Overall, all auto and light truck sales were down 7.5% in September from the year before, although up 3.3% for the first nine months.
Even in the tougher overall market, however, Chrysler, Toyota, Honda, Nissan and most other smaller automakers posted total sales increases in September, compared to 2004. GM saw its total sales drop 24.1%, however, and Ford saw its fall 20.1%.
By contrast, Chrysler sales climbed 4.0%; Toyota’s 10.3%; Honda’s 11.7%; and Nissan’s 16.4%.