Hybrid sales in the US in February 2006 dipped 5.7% below January 2006 levels to 14,957 units, the overall drop largely caused by a decline in sales of the Prius, which has about a 50% share of the hybrids market in the US.
On a year-to-year basis, total hybrid sales in February 2006 were up 43.8% from same period the year before; Prius sales, however, declined 7.5% from 7,078 units in February 2005 to 6,547 in February 2006. Overall, hybrids very slightly increased their percentage share of the total light-duty vehicle market in February 2006 to 1.26%, up from 1.19% in February 2005.
Although Toyota’s Prius saw its lowest sales since January 2005, the Highlander Hybrid had one of its better months with 2,631 units sold, up 16% from January. The Highlander Hybrid averaged 2,565 units per month in 2005. Almost 30% (29.1%) of all Highlander models sold in February were hybrids.
The Lexus Rx 400h posted 1,803 units sold for the month—down compared to its monthly average of 2,296 in 2005, but an increase of 22% from January.
Ford’s combined sales of the Escape and Mariner hybrids climbed 49% from January, and were up 22.8% from Escape Hybrid sales in February 2005. Ford attributes the increase to the onset of a coordinated national advertising campaign around the Escape Hybrid. Following the beginning of the online element, traffic to the Escape Hybrid website increase 12,000% with 1,500 leads being generated within one week, according to the company.
February sales of the Honda Civic Hybrid cooled from their January pace, dropping back to 1,780 units from the 3,165 of the month before. February 2006 sales of the Civic Hybrid were up 31.6% from the same period in 2005.
The Honda Accord Hybrid recovered some momentum after a very slow January, increasing its sales to 783 units from 351. On a year-to-year basis, Accord Hybrid sales dropped 8.4% in February 2006 from February 2005. The Insight continued in its steady sales band with 72 units.
|Hybrid Share of Model Sales, February 2006|
Mercury Mariner Hybrids