A 2003 Toyota RAV4-EV auctioned on eBay went to the winning bidder for a price of $67,300.
Toyota began sales of the RAV4 Electric Vehicle (EV) to California retail customers in March 2002 after five years of leasing to utilities and other corporations that operate vehicle fleets. Toyota then ceased production of EV in 2003.
When the RAV4-EVs went on sale to the public in 2002, they carried a manufacturers suggested retail price (MSRP) of $42,000. However, a $9,000 incentive from the California Air Resources Board (CARB) and a $4,000 IRS credit could bring the price below $30,000.
Based on the first-generation RAV4 platform, the RAV4-EV combines a 50kW (67hp) electric motor that develops 190 Nm of torque with a 288V NiMH battery to yield a projected driving range of 85-100 miles per charge and an electronically controlled top speed of 78 mph.
(The sellers said that they pulled in 100 miles—90% on the freeway—per charge.)
The car on auction had 59,000 miles on it just had its battery pack replaced under warranty.
In its official statement on the cessation of production of the RAV4-EV, Toyota said:
Toyota believes that in order to have a positive environmental impact, a large number of consumers must embrace the technology. In order for this to happen, the vehicle must meet the lifestyle needs of, and be affordable to, the mass market. Although a significant marketing effort was undertaken for the RAV4-EV, we only sold about 300 vehicles a year.
Toyota was preparing in 2005 to crush the remaining RAV4-EVs coming off of lease, but yielded to a campaign launched by DontCrush.Com to keep the EVs on the road.