|Changes in California new vehicle retail share. Click to enlarge.|
New light-duty vehicle registrations in California declined 5.5% during the first half of this year versus a year earlier, according to the latest quarterly report from the California Motor Car Dealers Association (CMCDA). Overall, the US market has declined 2.3% in the first half of the year, according to the data compiled by AutoCount, an Experian Company.
The report, California Auto Outlook Second Quarter 2006, predicts that new light vehicle registrations (including retail and fleet transactions) in the state will decline 3.1% from 2005 to 2006. There are a multitude of reasons for the projected decline in registrations this year, according to CMCDA, among them being high fuel prices, elevated consumer debt levels, and rising interest rates.
Domestic brand market share (the traditional Big Three) in California is 42.2% so far this year, well below the 54.9% share in the Nation. Ford and GM lost 1.4 and 1.2 market share points, respectively. Chrysler’s share was down 0.5 of a point.
Japanese brand market share increased 2.7 points, with Toyota (including Lexus and Scion) increasing 2.4 points. Nissan market share declined. European brand market share improved 0.6 of a point, with Mercedes up 0.4 of a point. Korean brand market share declined 0.2 of a point.
In terms of the segment mix, an increase in Honda Civic registrations led the Sub Compact Car segment to the highest increase this year, up 0.9 of a market share point.
Compact Pickup, Standard Mid-Size Car, and Large Mid-Size Car market share each increased 0.5 of a point or more. Rising fuel prices undoubtedly impacted sales of Full-Size Pickups, Mid-Size SUVs, and MiniVans, as market share for each segment declined by more than 0.5 of a point.
Despite that drop in pickup share, the Ford F-Series remained the best seller in California with a 3.9% share, followed closely by Toyota Camry.