Nikkei. Mitsubishi Motors will launch its remodeled Lancer in March 2007, with sales beginning in the US first. This will be the first time that the company has debuted an internationally strategic vehicle in a market other than Japan.
This will be the first full model change for the Lancer since May 2000. The new model will likely have an engine displacement of 1.5 to 2.4 liters, according to the report. The current 2006 Lancer sold in the US offers a choice of 2.0-liter and 2.4-liter engines. The Japanese model offers a 1.5-liter engine.
The company has used a Lancer Evolution as a testbed electric vehicle for Mitsubishi’s MIEV in-wheel motor technology. (Earlier post.)
Beginning with the new Lancer, Mitsubishi is adopting a policy of introducing vehicles first to regions where it anticipates greatest demand. The company aims to sell 50,000 vehicles a year in the US, where it will compete in the compact category.
Mitsubishi Motors will likely introduce the vehicle in Japan in the fall of 2007, about six months after the start of marketing in the US.