Enterprise Rent-A-Car plans to add Saturn VUE Green Line Hybrid vehicles (earlier post) to its rental line-up for California renters in 2007. Enterprise is growing its alternative-fuel rental fleet, adding a variety of types of alternative fuel vehicles including flex fuel, diesel/biodiesel and hybrid units in select markets across the United States.
The first wave of approximately 160 hybrid Saturn VUE SUVs will be delivered the first part of 2007 to select branch locations in the San Francisco Bay area as well as Los Angeles and Sacramento, with additional deliveries slated throughout next year.
We continually look at the different fuel efficient vehicles and how to best integrate them into our fleet because these vehicles are very attractive to our customers. The Saturn VUE Hybrids deliver 20 percent better fuel economy over the standard VUE engine, and if California renters show continued demand for alternative fuel cars we will add more to our fleet.—Leonard Almalech, Enterprise Bay Area Vice President and General Manager
On another front, to commemorate its 50th anniversary, the company is underwriting the planting of 50 million trees over the next 50 years at a total cost of $50 million dollars. The Enterprise Rent-A-Car 50 Million Tree Pledge partners with The National Arbor Day Foundation and the US Forest Service in a long-term commitment to help restore public lands that are in need of reforestation.