## Synovate Study: 80% of Car Consumers in Asia Aware of Alt Fuel Vehicles

##### 07 May 2007

More than 80% of Asian car consumers are aware of some form of alternatively fueled vehicle, with Toyota and Honda being the brands most associated with alternative vehicle development, according to a recent Synovate Motoresearch Alternative Fuels consumer study.

In the first syndicated study of its kind, Synovate Motoresearch surveyed more than 3,000 consumers in China, Indonesia, Malaysia, the Philippines, Taiwan and Thailand, who recently purchased a new vehicle or intend to purchase one in the next year, to determine their familiarity with alternative fuel technologies, their perceptions of alternative fuel vehicles and their likely purchasing behavior.

Synovate Motoresearch Global Director Jon O’Loughlin said the study revealed a high level of awareness among consumers in Asia regarding alternative fuel vehicles but also highlighted negative perceptions regarding costs of ownership, the availability of the fuels themselves and the reliability of such vehicles.

Consumers across Asia are generally quite aware of developments in the alternative fuel vehicle market, as well as the factors motivating the development of such technology. However, the survey also reveals a need for governments and companies to familiarize respondents with details about alternative fuels, including the positive aspects of these vehicles' performance and reliability.

—Jon O’Loughlin

Overall familiarity across Asia is relatively high for many types of alternative fuel technology vehicles, including hybrid electric, battery electric and direct-injection diesel.

Consumers in Indonesia and the Philippines had the highest levels of awareness of direct-injection diesel vehicles, with 91% of respondents in each country having at least heard of the technology, while consumers in Taiwan (86%) and Thailand (84%) had the highest levels of awareness of battery-electric vehicles.

O'Loughlin said despite the strong findings on consumer awareness, there was an urgent need for global consolidation of alternative fuel technology before this would develop into purchase behavior.

Car manufacturers are working with alternative fuel companies to develop different vehicle prototypes, but all parties are hesitant to put too much effort into promoting such products until a leading alternative fuel technology is identified globally.

A little like the competition between VHS and Betamax video recorder technology 25 years ago, until a leading technology emerges, in-depth knowledge and purchases of alternative fuel cars is likely to remain relatively limited for at least the next three to five years as no company wants to promote a technology that may end up redundant.

—Jon O’Loughlin

In terms of consumer perceptions, Toyota presently dominates all markets except Indonesia. Honda is the first choice for Indonesian consumers, the second choice for consumers in Malaysia and the Philippines and the third choice for Thai consumers.

Volkswagen, Ford and Mitsubishi were other brands associated with alternative fuel technology by Asian consumers.

This is good news. Maybe Asia will find other ways and not use all the worlds excess capacity for oil production. To help solve the problem, you have to have millions of people aware of at least some of the solutions. This is a significant survey.

A survey of 3,000, across 6 countries, does not make for a very good survey in such a vast market. Thats an average of 500 per country. But awareness is awareness, although I dont see how this has any impact on any markets, especially if alternative-fueled are priced above a standard model. It also depends on what fuels are available.

For example, if the area you live in is fueled with rhino dung exclusively, you are aware of it being alternative to everyone else, but to you is is not alternative but the normal fuel. Same could be true of palm oil, or ethanol derived from sugar cane.

I read that diesel is available at 170,000 gasoline stations in the U.S. while E85 is available at only 1000 stations. If the oil companies control the distribution channels for transportation fuels and they are not in alternative fuels, we may have a real problem.

Diesel has been "redundant" for 100 years, and it isn't going away before gasoline does. Electricity is never going away. Customers are afraid of getting stranded without adequate support to maintain the value of their vehicle over its lifetime, but that is because they don't see any strong commitment on the part of either the government or the automakers.

Suppose a government decided to deal with smog problems by guaranteeing that there would be an adequate network of propane stations for 20 years after propane cars stop selling. Customers would then have no reason to shy away from them, and manufacturers would not have to invest much to make them. (It would help if there was awareness you can always synthesize propane.)

Also not mentioned here is the matter of flex-fuel. Diesels could be made to run on a wide spectrum of fuels, if the government would press the manufacturers to take a few steps (mostly honoring their warranties when non-petroleum fuels are used). Spark cars can run on several biofuels too, with minimal effort. More effort is needed to optimize for biofuels, but you can still do that and remain flex-fuel. Then there is no stranding risk issue.

And hybrid-electrics and PIHEV's present no such issues, unless you think the carmaker is not going to support his product.

The real reason people are playing wait-and-see for an alternative fuel mainstream is that they know, even if it is not on the tip of their tongues, that until Big Oil's dominance has been thoroughly diluted, they are subject to being sabotaged in many ways if they stray.

Dear Green Car Congress,

I have a product that can power an automobile and not produce any emissions, and uses not a drop of gasoline!

Could you be so kind to refer me to any resource of your, in regards to a possible joint venture.

Thanks,

Joe R

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Grape seed Oil
Jojoba Oil
Crude Palm Oil
Palm, RBD Olein
Palm Stearin Organic
Virgin coconut Oil
Kapop Seed Oil
Rapeseed Oil
safflower Oil
acai oil
almond oil
amaranth oil
apricot oil
argan oil
babassu oil
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bergamot oil
biodiesel
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THIS IS TO INFORM YOU THAT WE GIVE SAMPLES TO SHOW OUR AUTHENTISITY BUT, BUYER WILL ONLY PAY FOR SHIPPING FEE.
Thanks.

We are Dealer's of Crude Oil of Nigerian Origin,Our company name is MTTR OIL MANUFACTURING COMAPNY, and presently, we have well over 100 million barrels ready for LIFTING from any of the Oil Terminals.
MTTR OIL MANUFACTURING COMAPNY Registered under the Nigerian Co-operate affairs commission. BestOption is a technology driven,One of the biggest oil producing company. customer focused company engaged production and export of biodiesel and Oil.
From plantation and contract farming to export of Jatropha plant seeds, oil and other oil seed and oil (for extraction of fuel) and project management (from concept to completion), we have in depth understanding of all the related activities. We have spent many years in screening out high yielding .
Germplasm of Jatropha curcas and other oil. We are making biodiesel
at our plant based in Nigeria. You can source following items from Best Option.
Sesame Oil
Corn Oil Rapeseed Oil
Canola Oil Vegetable oil Used Vegetable Oil Soyabean Oil Sunflower
oil Jatropha Oil Palm Oil
Crude Palm Oil Cooking Oil Used Cooking Oil Grapeseed Oil Virgin
coconut Oil Biodiesel
Castor Oil Kapop Seed Oil Jojoba Oil We can also involve in research
activities with your
organization. We have developed a Knowledge network on Oil and
Biodiesel. T his is our new
price for in the year 2007 since our production has
increased. We can supply
you this oil in good quality, as you know 1 Metric Ton contains 1000
litres. Our Oil are
European and American Standard with Nigerian Origin.We can supply you
in small and large
quantities. Our delivery estimated time is 2 weeks..and we can
package oil according to
customers prefared packing.
We have Listed some of the oil we sell.

For more enquiry about our products and services on whatever oil you want and, if you cant find them at the list below contact us through E-mail address at: luisroil@yahoo.com
And we will provide you price for each Per Metric ton.

Below are some of our product listed.
Vegetable Oil
Corn Oil
Soya bean Oil
Sunflowe r oil
Jatropha Oil
Palm Oil,crude palm oil,
Palm Oil
Cooking Oil
Biodiesel oil for sale at just \$500usd Per Metric ton
Grape seed Oil
Jojoba Oil
Crude Palm Oil
Palm, RBD Olein
Palm Stearin Organic
Virgin coconut Oil
Kapop Seed Oil
Rapeseed Oil
safflower Oil
acai oil
almond oil
amaranth oil
apricot oil
argan oil
babassu oil
basil oil
bergamot oil
biodiesel
black currant seed oil
black seed oil
borage oil
brazil nut oil
buchu oil

THIS IS TO INFORM YOU THAT WE GIVE SAMPLES TO SHOW OUR AUTHENTISITY BUT, BUYER WILL ONLY PAY FOR SHIPPING FEE.
Thanks.

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Thamanaz Bio Power Industries,