Toyota announced that it will offer a new lower-priced standard Prius with the 2008 lineup.
The base MSRP for Prius ranges from $20,950 for the newly introduced standard model to $23,220 for the Touring model. Base MSRP for the standard model 2007 Prius was $22,175.
The new Prius arrives in dealerships in August.
Toyota has also lowered Camry Hybrid’s base MSRP to $25,200, a decrease of $1,000 (-3.8%) versus the 2007 model. Both the 2008 Camry and Camry Hybrid will begin arriving in dealerships later this month.
The base MSRP for the RX 400h with front-wheel-drive will remain unchanged at $41,180. The price of the all-wheel-drive RX 400h also remains unchanged from 2007 at $42,580.