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Toyota Announces Prices For 2008 Highlander Hybrid

Toyota Motor Sales USA announced manufacturer’s suggested retail prices (MSRP) for the 2008 Highlander Hybrid.

The 2008 model is larger and quieter than its predecessor, and will be offered in Base and Limited grades, powered by a 3.3-liter V6 with four-wheel drive with intelligence (4WD-i) that delivers 270 hp (201 kW). A new EV Mode, ECON Mode and Hybrid System Indicator assist the driver to enhance fuel economy and driving experience.

Highlander’s advanced Hybrid Synergy Drive system has been upgraded for 2008 for both power and economy. The new Highlander gained about 500 pounds, growing significantly in every dimension and receiving extensive body and chassis reinforcement, aimed specifically at achieving best-in-class crash ratings. Engineers were able to increase output to 270 net horsepower—the same as that produced by the 3.5-liter engine in the conventional hybrid—with no fuel economy penalty.

EV Mode allows the driver to operate the Highlander Hybrid in electric mode for a limited distance at low speeds, or in stop-and-go driving conditions. ECON Mode activates a throttle-control program that smoothes out throttle response; thereby, limiting excessive acceleration. A Hybrid System Indicator provides the driver with a visual guideline for optimizing fuel economy.

Highlander Hybrid rides on an all-new chassis derived from the current Camry and Avalon. It is nearly four inches longer, three inches wider, and has three inches of additional wheelbase than the Highlander it replaces.

With new standard equipment and convenience features, the 2008 Highlander Hybrid base grade 4WD-i model will carry an MSRP of $33,700, a decrease of $190, or 0.6% over the previous generation comparably-equipped Highlander Hybrid.

The Limited grade 4WD i-model will carry a base MSRP of $39,950, an increase of $3,400 or 9.3%. The Highlander Hybrid will arrive in dealerships in early October.

Comments

Elliot

Still don't like giant SUVs. I'd say there's less to hate since Toyota advances the hybrid tech, but it's even more monstrous, so I guess it breaks even. In essence... meh. At least they're trying.

jack

Still don't like giant SUVs.

The Highlander is hardly their biggest vehicle, good or bad.

Tom

"Engineers were able to increase output to 270 net horsepower—the same as that produced by the 3.5-liter engine in the conventional hybrid—with no fuel economy penalty."

In other words, rather than improving fuel economy, they chose to make it bigger and more powerful. Kind of like the rest of the industry has been doing for the last 30 years. Great. Thanks.

jack

In other words, rather than improving fuel economy, they chose to make it bigger and more powerful. Kind of like the rest of the industry has been doing for the last 30 years. Great. Thanks.

The '07 and '08 HHs have essentially the same horsepower. The '08 is considerably larger. So, they made it larger and kept the same fuel economy. It gets better fuel economy than a 4 cylinder RAV4.

kevin

Toyota isnt so green any more

JamesEE

Toyota is the greenest car company on the planet -- they make more profits than the rest of the industry combined. Those Land Cruisers, Tacomas, 4Runners, ... have great margins. Toyota was really smart to do the Prius thing. What a halo product that's turned out to be. [Full disclosure: I bought some TM stock.]

I know a few HH owners who are extremely happy with their purchases. I wonder what the actual MPG numbers will be. Anybody know?

jack

I know a few HH owners who are extremely happy with their purchases. I wonder what the actual MPG numbers will be. Anybody know?

Probably 26 mpg, just like the '07 model. What kind of fuel economy do other 270HP SUVs with 4WD get?

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